Jia Yueting drove FF91 to CES, but LeTV is still "PPT car"

On October 20, 2016, LeTV held a Bigbang conference in the United States. Many details of this conference may have been forgotten by many people today, but there is a tidbit that has the potential to be a segment or has become a segment. Jia Yueting originally planned to open the LeTV car, but a LeSEE On the way to San Francisco, there was an accident, and a LeSEEPRO delivery flight was delayed, and it was impossible to get there. Lao Jia had to change to a special green way to go on stage: trotting all the way.

So far, when the media discussed this matter, they all had a ridiculous tone: Is there really an accident? Is the flight late? But there is no evidence for this, so you can only sigh in the tone, let the readers associate themselves. As for why this paragraph should be continued, because LeTV, which had finished the conference, suffered a series of accidents, including but not limited to stock price declines, layoffs, and the US Faraday factory dispute dog blood drama.

At that time, LeEco gave the outside world a lot of “cardiotonic agents”, including but not limited to, “LeTV will definitely display production cars at CES in January 2017.” Although Faraday’s factory was still in the whirlpool, even LeTV's official disclosure information, however, only completed the civil construction, far from the production platform, the surrounding supporting construction.

Today is the first day of CES, LeTV finally "fulfilled" the promise, and opened the first "production car" named FF91 to the CES booth. Of course, this is not a good car, it is very embarrassing. We only know that before October, public opinion always thought that it was led to think that Faraday's future car is LeTV. However, after the accident, there are some sayings that Faraday is only accepting the financial investment of LeTV, and it is an independent brand. This is a bit of a clear relationship.

This time, CES, the Faraday car in LeTV's public relations, represents the breakthrough of LeTV and Jia Yueting's dream... This is a very round of words, for the readers who are interested in understanding the public relations industry, carefully These different periods of speech strategies may be more powerful than reading a few MBA courses.

Regardless, we can think that LeTV has come to CES and brings a lot of dazzling numbers and concepts, including but not limited to: FF91's acceleration time at 0-60 mph is only 2. 39 seconds, beyond Top sports cars including the Ferrari 488GTB and TESLA Model S P100D and the same class of luxury cars; with the L4 level of automatic driving, 3200mm wheelbase and so on.

In short, it is the space of MPV, the enjoyment of luxury cars, the speed of super running, the most advanced technology, and the most advanced LeTV ecological concept. This is no longer a car, it is simply a new species, yes, the theme of their conference is also called "new species."

Although the price has not yet been announced, as long as the 50,000 deposit is paid in advance, it will be available in March 2018. Of course, what if you can't ask for the product? It doesn't matter, the 50,000 deposit can be refunded.

Because Xiaobian IT and auto companies have interviews and accumulations, the peers in the circle of friends naturally span two circles. After the appearance of LeTV in the morning, Xiao Bian observed the circle of friends: a wave of technology from the media, especially the technology on the scene from the media is very excited, "The future has come, the sunspots are not hurt?" is a more mainstream view; including technology The traditional media of the website are relatively restrained, and the text is basically a report body, not a comment body, which means that there is a “back road”; as for the friends in the car circle, it is relatively silent. Of course, this is the observation of Xiaobian's own circle of friends, and can only provide a little reference.

In fact, even if I only visited a car factory and interviewed a car designer, I would naturally ask a question: You said on the PPT that you want to build a spaceship, but it depends on that one. No machine equipment, not to mention the surrounding factory, where is the production car on your stand?

Perhaps the technology circle media will not over-really the concept of "production car", because the mobile phone industry, first release a mobile phone, and then listed in the future is also a common thing. But the mobile phone industry and the auto industry are completely different: mobile phones are fast-moving consumer goods. No manufacturer dares to release a product and then sell it for a year. Generally speaking, it is released soon, and it will be listed soon. The industry chain is also relatively mature, chip, screen, OEM... The important accessories of each mobile phone are relatively mature. The enterprise must do a good job of supply chain management, play with the software and hardware, of course. It is not easy to really play well, but compared to cars, the manufacturing threshold of the mobile phone industry is much lower. So you have to build a PPT phone, basically still can be achieved.

But the car and the phone are too different. First of all, the car needs stability and safety. This is the basis. The car is faulty, it is a human life, the phone has failed, the Samsung explosion door should be the most sensational, and the threat to human life seems to be not that big.

Xiaobian once visited the factory entity of Citroen in Wuhan. The deepest feeling is: It seems that the automobile factory is now highly automated, but first of all, after a site is built, the machine, labor, management, etc. must be highly integrated, and the whole factory runs. It takes a running-in process, and then a car from assembly to testing is a series of long and complicated processes.

In short, a factory hardware level is already high investment, but also the software level, your management, process, optimization to what extent, this is a higher test; even if we say subversive Tesla The factory is not starting from scratch, but also based on the transformation of the traditional car factory.

In addition, a car factory must have corresponding supporting facilities in the surrounding area, otherwise all spare parts are transported, and the cost of that car must be too high.

Finally, if the car is produced, it will have to spend a lot of money to invest in the channel, but it is not a mobile phone to find a network platform to sell. All of this takes time and resources, so the auto industry will have the concept of “production car”. Xiaobian asked a person from a domestic auto factory. The other party thinks: “The single platform model can be called mass production, at least The annual sales volume is more than 50,000 units." That is to say, auto manufacturers dare to say that they have mass production, it must be completely completed by the factory. After strict mass production and testing, the car dare to say that it is a production car. Therefore, a product that claims to have all kinds of ultra-high data in the lab, and the real production car, are actually two different things.

Look at LeTV, the domestic factory has just started construction, this will not say. Faraday's factory in the United States has tossed until now, only to complete the first phase of the project, but LeTV has not explained what the first phase of the project means. Judging from photos and reports taken by peers, the so-called first-phase project is civil construction, separation of equipment, construction of production, testing platforms, optimization of processes and processes, and supporting construction is still far away. Now dare to release the "production car", that is, the bullying technology circle is not mixed in the car circle, deliberately confused the concept.

LeTV domestic car factory started

Lexus Las Vegas Super Car Factory Construction Site

On the contrary, under the premise that there is no large-scale mass production of the factory, if you take out a car, you will say it, and in the eyes of those who really understand the rules of automobile manufacturing, it is still doubtful. And LeTV's words are almost how the car is how cattle, how to surpass other auto companies, for the real manufacturing level, never had convincing logic and facts, then how do you not let outside doubts, again Deepen?

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