I heard that Meizu also has to do TV television industry can be circled?

PConline information recently revealed that Meizu’s Meizu TV box will be released immediately and will be priced at 299 yuan. Small and beautiful Meizu also have to enter the big screen market? The bloody, smart TV market has a good show to perform.

According to Xiaobian's inference, the Weibo netizen said that the credibility is still relatively high. Because on the Flyme 2016 fall media conference on October 17, Meizu displayed Flyme for TV and Flyme for Tab. This move is likely to mean Meizu will enter the smart TV box and even smart TV hardware, as well as tablet devices.

The smart TV market that looks like a blue ocean has actually been killing people for a long time. The limitations of the use scenarios of smart TVs are relatively large, and smart phones and tablets are fully fired for the “user portal”. Smart TVs can compete for attention on users. The time for power has also become extremely limited.

The entire industry has also encountered a lot of difficulties: strict regulation of content by broadcasting and TV, price corruption on the quality and brand erosion, constant encounters with various innovative forms, etc. Others were forced to withdraw from this stage, and mid-year when the team of barley television announced the dissolution. Traditional manufacturers have also been guilty of new business models, and they have been frightened by the price of extreme squeeze. Fortunately, the body is huge and the thinking is clear. Most of them are still not swept away by this storm.

In simple terms, although the mobile phone has become the “first screen” in terms of quantity, the status of the TV for the family is also unshakeable. Optimistically, TV will also be the center for future home entertainment and home applications. The demand for TV is also rigid. On the other hand, the continuous innovation of Internet video industry technology is expected to accelerate the process of triple play. At that time, TV can not only look at CCTV, but also can enter pconline into the news brushing messages and even make phone calls. The "big screen" gives more possibilities for future family lifestyles.

In addition, the Internet+strategy model not only spoils smart TVs. It is a way to get from the PC and smart mobile devices to smart homes. Homeopathy is more important than strength, and the transformation of all industries is imminent. The business model of content+hardware+advertisement+application+broadband, both capital and entrepreneurs have all come together.

Far away, let's talk about a few things that have happened in the industry recently. The Internet giant Alibaba's YunOS and Alibaba Digital Entertainment have released a new YunOS for TV system jointly developed by the two companies. It is based on Avatar and artificial intelligence technology to provide 3D virtual images and achieve more human interaction. Ali has had a far-reaching layout on YunOS. This time For TV is not the first time, but it has made Ali's Internet of Things ecosystem further improved.

Ali through the smart TV operating system, able to integrate its huge video resources to maximize the potential energy, such as Youku Tudou, Hua Shu, CIBN, Ali Sports, Ali games and so on.

The same LeTV also entered the smart TV market through this video portal, and thus blossomed on all sides to create a huge ecological empire. LeSport's hub is to connect all terminals with the EUI system, attract users with extremely cost-effective hardware products, and bind users, foster payment habits, and promote content consumption.

After all, television is a hardware product. In addition to the content must have enough attractiveness, the hardware must also maintain a steady stream of vitality and continuous innovation. Although in most cases it appears to be a scratch in the country.

Stick hotspots, that is, follow the trend of innovative ways to play without getting tired. This year's hot trend technology, AI + VR + AR all appear smart TV body. The VR TVs like Storm, Skyworth's AR TV and Changhong's artificial intelligence TVs have all succeeded in becoming hot spots in the industry. There are also various forms of innovation, such as cool open fit TV, millet split TV and so on. The trend of innovation is bound to attract the attention of consumers and capital. But if you really want to get favor, you must bring about changes in the actual experience. Of course, we must also believe that excellent technology is bound to go through the bate version.

Internet companies, carriers, and foundries, and even mobile phone makers, are eyeing the television industry. The original profit-making TV industry became very bad and made money. Some quiet changes are stinging traditional TV makers.

There are so many things that traditional manufacturers have to bear. From where products are researched and developed to the management of downstream supply chain channels, it takes a lot of cost and it is precisely where Internet companies are evasive on TV. And the way for Internet companies to make money is definitely not just the gross margin of this hardware, but more on content, ip, and traffic, and the advertising costs on one TV may be much more than hardware.

It can be said that last year was a year in which traditional TV manufacturers took action to change. This year has been a fruitful year for these changes. The intrusion of the Internet and the transformation of traditional enterprises have made the industry argument no longer one-sided. The first thing that was brought to the table was the contention between hardware and content. Internet companies that believe that content is more important, think that content can feed back the hardware and lock in consumers; traditional enterprises that think the hardware is more important, think that the Internet is only a tool, a means, in essence, can not be separated from the hardware support.

Each and every such shelling has brought hundreds of flowers in the industry. On the one hand, music, micro-whale and the like have performed brilliantly on the ecology of content. Both video technology and IP use have achieved rapid development. On the other hand, Skyworth, TCL, etc. will display a more rapid change in technology and product design, constantly refreshing people's visual effects.

As a result, the competition among television manufacturers has become more complicated.

Platform competition. That is, the enclosure war started and it became extremely important to have content and licenses. The "hardware+software+platform+content" model is becoming more and more popular. TCL adjusted its business structure and joined LeTV. Hisense also collaborated with several video companies. Skyworth and iQiyi Tencent have cooperation before and after; Alibaba is holding huge advantage over Youku. Games and advertising cooperation have also been looking for partners, and the enclosure movement has buzzed.

Marketing concept competition. How can the differences between products be reflected? Can you really do various tricks on the hardware? Obviously impossible, many newcomers may have the same upstream supply chain and assembly. Therefore, the means of manufacturing differentiation falls on the concept marketing. The VR, AR, and AI TVs that fit hotspots are actually just Bate 1.0. Or forcibly create a concept to promote, such as split TV. The lack of innovation has caused the industry to rush to artificial ceilings, and true innovation is still a result of technological changes from afar.

Summary: Meizu has always been small and beautiful does not know can not appear in its Flyme for TV and Meizu TV. When the Internet brings new business models to TV makers, it seems that products are being misled. The ultimate product-focused companies are forced to survive and continue to compromise the market. Can commercial tools and tools slow down and give products and works a little space?

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