For the civilian market, demand depends on people's subjective consciousness, how to guide demand is the main problem faced by security companies. At present, most of the general public's security awareness still stays in closed doors; small shops are also to increase manpower and vigilance to avoid security problems. The demand in the civilian market has not yet been activated and has been brewing. There is no key demand ignition point. The guidance and activation of demand is a headache for all participating companies, which means that users should change their original habits and develop new habits, indicating that you must convince customers that the benefits you bring to them exceed the value they pay. If you want to start the needs of the family, it is not enough to look at the home with a simple video. You can expand the family video to communicate with the family and meet with the family. There are many families who use surveillance abroad, and the most used is caring for love. Foreign parents and children are not in the same room. At night, parents check the situation of the child through the monitor; at work, they check the work situation of the nanny; in addition, if there are patients or elderly people with limited mobility at home, there are also video surveillance and emergency calls. I believe this caring model will gradually attract users' attention in China. Communication methods such as Weibo will also promote this market: if the application of video surveillance is smooth, the family ’s video records some interesting things about pets or takes photos of thieves, and then users post through Weibo, which attracts The attention of friends will slowly pull this demand. The key to the promotion of the civilian market lies in the step-by-step modularization: among the many products and services of security, there will be urgent and can be postponed. For example, when some people leave home, they often think that the gas is not closed, and the doors and windows are not closed. If you can easily see the status of the home on your mobile phone, this service is urgently needed for users. Then set the module that the home security equipment initially imported to the functions that several users desperately need, and let customers know that their equipment can expand the functions, users go back to try, and then slowly form a usage habit while users communicate with each other, This will also promote the further development of the market. Through special promotion conferences, live demonstrations and bundled sales through operators in residential areas, such as binding to telephones or other devices, users can truly experience that security products are an indispensable part of their lives and can bring them Value, and gradually change users' consumption awareness. It seems that everyone has their own opinions on guiding demand, but the change of concept is not overnight. The guidance of demand requires a long process, and the company needs to be patient.
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