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Recently, at the launch of the Internet TV Eco-Strategy Conference, CEO Luo Jiangchun announced that the popularity of Internet TV in "three-year sales of 12 million units" will stir up waves. Compared with smartphones that have been rampantly upgraded and shipped in billions in recent years, the growth of Internet TV from concept and product to sales volume seems to be too tepid. As a latecomer, what's so popular about Internet TV? Industry sources said that despite the fact that Internet TV is not yet on the market, the "Seven Dragon Balls" displayed at the strategic conference cannot be overlooked!
Own License – Licensor Oriental Pearl Exclusive Partner Terminal 
First of all, under the license, since 2009, China Network Television (CNTV), SMG, Zhejiang Hua, South Media, China International Radio, Central People's Broadcasting, Hunan TV, these seven radio and television broadcasters have obtained Internet TV. license. The Internet TV brands on the market today either cooperate with the holders of these licenses, or they are directly funded or held by the licensee companies. At present, televisions from the traditional TV manufacturers and Internet companies in the market mostly use licenses or loose cooperation. Xiaomi and LeTV have chosen to cooperate with China Radio International and CNTV, respectively. This kind of wipe-and-run mode has certain policy risks. The popularity of Internet TV as the exclusive partner terminal of the licensee Oriental Pearl, tied tightly in capital, completely solved the "legal identity" of popular Internet TV.
Video Operations - Fengxing.com's 10 Years of Internet Video Operation Experience 
Having solved the problems of birth, the most important thing is the operation experience. Unlike traditional television alone as a cable or satellite signal receiving carrier, Internet TV is just like a video website on a television set for viewers. How to meet the difficult-to-adjust viewing habits through reasonable website design and content distribution; how to achieve simple and easy operation System; how to continue to provide users with a steady stream of content services. These are not the traditional vendors that specialize in hardware manufacturing and sales channels. Popular Internet TV has enjoyed 10 years of experience in the protection of Internet video operations. On the one hand, it has accumulated rich experience in technical content services, and on the other hand also has tens of millions of loyal users. The operation of Internet TV is more familiar for the popular network team than traditional TV manufacturers.
Hardware Production - Maturity, Advanced Hardware Manufacturing Level 
As the most important leader behind the popularity of Internet TV, Siu Chi shares have not been exposed at the public level. However, the experience of OEM for domestic and foreign TV manufacturers for many years has made it famous in the industry. For most Internet companies, to do Internet TV, only choose to OEM or cooperate with the traditional TV manufacturers brand two ways. The direct investment in the acquisition of the shares of popular Internet, Mega Chi launched Internet TV, completely subvert the previous model of Internet TV. In addition to the absolute protection provided by popular materials, technology, screens, appearance, and new technology applications of Internet TV, the direct shareholding of Mega Chih shares will also be expected to further drive down the production cost of Internet TV and create a strong price advantage.
Sales Channels - Fast Delivery of Double Channels under Gome and Haier Lines 
Despite the addition of the Internet's label, TVs are still home appliances, and traditional stores are still the mainstream sales channels. Although emerging Internet companies are focusing their efforts on e-commerce channels, Xiaomi and Letv still have sales of less than 2 million units in 2014, and traditional TV makers only have sales of 8 million. The Internet television industry is currently using the offline channels of Shanghai Haier and Gome to achieve rapid distribution of goods at thousands of stores and stores in cities across the country. What's more important is to be able to dig deeper into the county towns and township and rural markets that are hard to reach for Internet TV manufacturers. From this point of view, the rhetoric of Internet TV's sales of 12 million for three years seems to be somewhat conservative.
Co-Branding - An Open Co-Brand Strategy for TVOS
It is reported that in addition to building its own TV brand, popular Internet TV will adopt the strategy of co-branding and implement strategic cooperation with TV brands such as Panda and Sanyo. TVOS will be built into these non-absolute first-line TV products. A larger amount of user acquisition. These traditional television manufacturers, on the one hand, have to face the squeeze of stronger and more established companies, and on the other hand they must also deal with the attack of emerging Internet TV. By uniting with the popular Internet TV brands, it can not only expand its brand momentum, but also share TVOS operating system and video content. In the future, perhaps more popular - Panda, popular - Sanyo Internet TV, to achieve greater co-branding, a huge amount of users is the Internet platform's greatest value improvement space.
Genuine content - Eastern wisdom, SMG massive genuine video content 
Speaking of content, although this is the biggest difference in the value of Internet TV and traditional TV, it is almost homogenous for all manufacturers, whether it is the content or the content. However, as the country's efforts to protect genuine video content have intensified, many Internet TVs with pirated content will gradually be marginalized. At this point, popular Internet TV is backed by the Oriental Pearl, SMG Group, and has a large number of genuine movie and TV drama content and variety show resources. It is understood that, in addition to relying on its own content, popular Internet TV will also cooperate with major video sites to expand more movie and TV drama content resources.
Massive Applications - Super-dimensional ecological open cooperation and convergence of high quality applications
At the launch of the Internet Television Eco-Strategy Conference, many third-party application development platform leaders also took the initiative. Different from the popular smartphone application market, the Internet TV application market is still in its infancy. For home-based TV products, third-party applications need to be more proactive and easy to use, satisfying the use and acceptance habits of individual family members. The popular Internet has adopted the ultra-dimensional ecological strategy and is more open and cooperative, hoping to bring together more quality applications. In the post-meeting interview, popular Internet TV executives also stated that in the future, different home users may be introduced, and different application interfaces will be introduced according to their usage habits and preferences. This will also bring more to the third-party application market. Opportunities and Challenges.
The Internet TV Super-Eco Ecological Strategy Conference, despite showing seven dragonballs collected, can we summon the myth of Shenlong to achieve a sales volume of 12 million units in 3 years, and we cannot draw conclusions before the products are put on the market, but this This model of full-industry-chain capital cooperation subverts the current difficulties in contention and contention between the new and old Internet TV, and is expected to bring greater changes and prospects to the industry.