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It is understood that in the past due to factors such as insufficient supply of panels and high prices, the OLED TV market has not been rapidly popularized. In August this year ushered in a new turnaround, the upstream OLED panel yield increased, reactivate the OLED TV market. At present, South Korea's LG Display (LGD) is the only supplier of OLED TV panels in the world. "We have been making OLED TV stockpiles for two years now; LGD's 4K OLED panel began mass production in June this year and plans to achieve 90% yield rate next year. The upstream conditions are already mature and we are willing to promote it with our color power plant, so 4K OLED TVs Listing is a matter of course, "Liu said. 
The future of color TV will fully enter the OLED era, which has gradually formed a consensus in the entire industry. Appliance analyst Liang Zhenpeng said that in the display technology, OLED TV's revolutionary self-illumination features make its contrast, black field performance, color gamut, response speed, and viewing angle compared to the current market mainstream LED LCD TVs are all revolutionary The upgrade is considered as the next generation of display technology due to its recyclable nature. In fact, as early as 2 years ago, Yang Dongwen, president of Skyworth Group, said that the advantages of OLED are very obvious. As the next generation of display technology, it must be the development direction of a new generation of display technology. The small size has been very successful, along with resources and capital. Investment in technology, each bottleneck will certainly be a breakthrough, and the breakthrough time will not be too short.
After nearly 4 years of market cultivation of China's mainstream color TV companies headed by Skyworth, OLED's product advantages are being recognized and accepted by more and more consumers. This time, Skyworth is the first to mass-produce 4KOLED organic TVs in the world, or it will indicate OLED is gradually enjoying the benefits of being enjoyed by only a few people and gradually moving toward more families. KOLED realizes mass production and captures new video era initiative
"Skywell's four-color 4K OLED TV production indicates that the direct competition between Chinese companies and Korean TV companies is coming. At the same time, it also indicates that the era of LCD TVs will gradually be replaced by new display technology products, which is an important watershed for color TV industry development." . China's home appliance industry has evaluated Skyworth. If Skyworth's 4KOLED TV strategy achieves a breakthrough, other manufacturers will inevitably infiltrate this market to compete for the dominance of OLED's new TV era. 
"This year, the domestic color TV industry is in a bad situation." Yang Xiaojun, executive vice president and marketing director of Skyworth Marketing, frankly stated that domestic sales of TVs for one year will be 42-45 million units, and new entrants such as Internet companies and foreign brands will occupy 10 million units this year. The remaining number of about 32-35 million units is divided by the domestic top six TV companies. The competition has intensified. Traditional color power plants have all transformed into high-end products to stabilize share, price and profit.
"Last year, OLED TV was an image product. This year it is a high-end product and it is really sold. This is a fundamental change." Yang Xiaojun revealed that Skyworth OLED TV sales target this year is 3-5 million units, and the basic target for next year is 200,000 units. . "This is not high in the total sales of more than 10 million TV sets in the world each year. However, under the impact of the Internet's new army, it has found new profit growth points.
Liu Shuzhi stated that Internet companies are making cross-border color TV sets and think that the model for making money from content and services has matured. Color TV sets can even be sent for free. "Free delivery will not become the mainstream of the color TV industry. Just like mobile phones, I want to name the hardware. He believes that software development, without hardware support, will be a castle in the air; the transformation of the color power plant is also returning to the pursuit of high-end color TV products." Internet companies, simply fighting for price, also talked about sending television for free, and Caidu Power Plant has only one dead end."
According to the statistics of AVC, in the first half of this year, Skyworth’s 4K TV sales accounted for 22.1% of sales, and its sales accounted for 18.7% of the total sales. According to the announcement of Skyworth Digital, from January to June this year, Skyworth sold 761,300 units of 4K smart cloud TVs, which accounted for 20% of all color TV sales. 4K TVs are also among the highest in all Skyworth TVs. In other words, consumers have very high recognition of Skyworth 4K TV products equipped with 4 color 4K technology, which is of great benefit for the promotion and popularization of Skyworth's 4-color 4K OLED TV. The high-end color TV market is currently a battle between home-made and joint-venture color TV brands. Mass production of 4-color 4KOLED TVs is important for domestic brands such as Skyworth to grab high-end market leadership. 4K OLED Technology Revolutionary Breakthrough Corporate Competition to Highly Accurate Battlefield
It is understood that a 4-color 4K TV refers to a 4K TV product in which a single pixel consists of four sub-pixels of WRGB (white, red, green, and blue). The traditional 4K TV is also called a 3 color 4k TV and consists of three sub-pixels of RGB (red, green and blue). The advantage of 4-color 4K vs. 3-color 4K is that white sub-pixels are added, the colors are more abundant, the light transmittance is increased by 60%, and the brighter and more transparent, the Hyun-black IPS hard screen, and the wide viewing angle has no trailing afterimage. Different from other color TV manufacturers' color solutions, Skyworth’s 4-color 4K OLED TVs have also achieved revolutionary innovation and breakthroughs in the areas of 4K TUQ Engine Pro, 4K Extreme Channel, and 4K Cinema Audio, providing consumers with A complete 4K solution. 
At this conference, the full range of OLED organic TVs are the most popular, including the luxury S9 series, the exclusive S9300 series and the standard S9000 series. The luxurious 4-color 4KOLEDS9 series (65 muscle 55) is as thin as 5.27mm. It incorporates DolbyVision technology and OLED display technology and is a new generation of OLED organic television. It is understood that DolbyVision developed by Dolby is a branch of the HDR technology standard that can provide greater dynamic range and wider color gamut. In addition to this, OLEDs can also be made thinner. Wall-mounted TVs can be launched next year. Curlable TVs will also appear in the future.
In this regard, in the field of color TV display technology, competition between brands and enterprises will not only end, but will lead to a more sophisticated battlefield. Skyworth’s production of 4-color 4K OLED TVs on the surface seems to capture the right to speak and take the lead in the next-generation TV market in China. The greater significance behind this is that Skyworth intends to compete with the world’s largest color TV manufacturers in the role of China’s largest TV maker. With more leading hardware products and more top-notch display technology, it leads the development of the global color TV industry.
Competing for the global color TV market, Skyworth started mass production of 4K OLED guns
OLED TV panel yields will increase color TV will fully enter the OLED era