OTT TV users increasingly use mobile internet





Sofa Network At IBC 2015, SPBTV released the 2015 OTT trend report.

The relevant data show that more and more OTTTV users are turning to the mobile Internet for information and entertainment. Among them, 71% of the respondents visit the mobile Internet every day, 66% of respondents use mobile APP every day, and 61% receive Visitors use mobile social networking services daily.

In addition, the current age of OTTTV users is mostly 22-29 years old (29%), followed by 30-39 years old (6%). In addition, it is clear that the female user rate has generally risen: 11% in 2011, 28% in 2014, and 25% in 2015.

Among them, most users who use high-quality video-on-demand services live in large cities. 32% of the 8 million people in the city use the VOD service, and 28% of the city of 1 million people use the VOD service. This is completely different from the free OTT service, where 41% of the 500,000 people use free OTT service.

According to the survey, 44% of smart phone users watch Internet videos, 46% of tablet users watch Internet videos, and only 19% of smart TV users watch Internet videos. The percentage of connected TV users is even lower. 15%.

Among them, 55% of PC users watch TV channels on PCs, and 62% of PC users watch Internet video content on PCs, all through free service portals or applications. Correspondingly, the proportion of mobile device users is 60% and 64% respectively; the proportion of smart TV users is 50% and 53% respectively.

In addition, the number of samples involved in this survey is very large. The users who participated in the survey were 60,000 users who were drawn from the SPBTV 4.5 billion user group. Most of the respondents came from Albania, Algeria, Argentina, Armenia, Azerbaijan, Bangladesh, Belarus, Brazil, Egypt, France, Germany, India, Indonesia, Iran, Israel, Kazakhstan, Kuwait, Mexico, Morocco, Nigeria, Pakistan, Russia, Sudan, Turkey, Ukraine, and the United States.

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