Since the beginning of this year, global lighting has become a hot topic in the industry. All LED companies have begun to improve the channel network, product research and development, supply chain system and terminal brand building. In the midst of a hustle and bustle, China's LED lighting industry has gradually expanded into overseas markets. In fact, in the LED lighting market demand, the industry seems to have reached a consensus, this year's common goal is to go to overseas markets. Related companies have expanded their production capacity, recruited talents, paved channels, and shuffled the global LED industry. No one wants to miss the overseas feast of the LED lighting market. The Eight Immortals crossed the sea and showed their magical powers. At the 14th High-tech LED Summit Forum, the LED industry gathered together. After the generous speeches of representatives from various sub-sectors, everyone sat down to discuss the new trend of the lighting market. market. In fact, the entire LED industry has developed to this day, there have been some doubts about the trend. Sun Yong, general manager of Sunshine Lighting, said that the globalization of sunshine lighting is carried out in the form of half-legged legs, mainly based on OEM. Although it has already sold products in 82 countries around the world, it can only be regarded as a step. Half leg; and how to take the other half out, it requires us to work better with local companies. It is understood that Sunshine Lighting has set up factories in India and Vietnam, and hopes to build its own brand. Due to "unacceptable", it ended in failure. Guan Yong believes that entering the overseas market is actually a very difficult thing to do. To do a good job in overseas markets, capital is not the core issue. More depends on its own output capabilities and technical capabilities. Binding of the capital situation is very difficult. Therefore, the road to internationalization of Chinese LED companies will mainly focus on the following two ways: First, through acquisitions, equity participation, joint ventures, etc., they own international brands or local brand manufacturers or channel vendors; second, they directly enter the international market or Regional market. In fact, Chinese companies can bring everything, such as capital, technology, and products, to cooperate with foreign competitors to create harmony around the world. Dr. Zhang Xiaofei, Chairman of Gaogong LED, mentioned. When it comes to mergers and acquisitions, you have to talk about Mulinsen. The acquisition of the international second-largest lighting company Osram is a recent busy thing for Mulinsen, and it once set off a wave in the LED industry. The acquisition of Osram is a good opportunity to drive Mulinsen to open the European and North American markets faster. Lin Jili, executive general manager of Mulinsen, said that Mulinsen has begun to develop overseas, and has established sales channels and teams in foreign countries. The concentration of brands in the two major markets in Europe and the United States is very high, especially in the North American market. The acquisition of Osram is also the fastest way to help Mulinsen gain access to the market. In addition, Mulinsen does not rely entirely on mergers and acquisitions to occupy the market. Currently, it has established good cooperative relations with local businesses in the North American market, and is also developing markets in the Middle East, Iran, Southeast Asia and other countries. From this point of view, Mulinsen started from a small workshop and went to the global market. It is indeed a benchmark for success in the industry. Nowadays, the LED market is in full swing and has officially entered the point of “the bigger the bigger, the stronger the strongerâ€. Therefore, for LED companies, being able to go out and expand overseas markets has also opened up a path for their own development.
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