Leading home appliance companies continue to release their competitiveness

Appliance industry indicators from cold to warm

Li Dongsheng, chairman of TCL Group, stated that with the improvement of the macroeconomic situation and a series of policies to stimulate domestic demand for energy and benefiting the people, the TCL's current sales and order increments have exceeded 50%. TCL's logistics in Huizhou and other places The center is also currently operating at a high speed due to the growth in flat panel TV shipments.

Not only is TCL, the whole household appliance industry collectively exerts force in the third quarter, inventory decreases, production increases. The latest data from the National Bureau of Statistics shows that in the third quarter of this year, the total profit of China's home appliance industry was 18.48 billion yuan, a year-on-year increase of 26.5%, and the growth rate was 8.7 percentage points higher than the previous quarter. This confirms that in October, the total retail sales of consumer goods increased by 14.5% year-on-year, and the growth rate increased for three consecutive months. The ex-factory price of industrial products also increased by 0.8% from September.

Chen Dongqi, deputy director of the Macroeconomic Research Institute of the National Development and Reform Commission, said that whether it is a large number of traditional home appliances or emerging home appliances, sales are improving as a whole. This is an important signal that the manufacturing industry has made a turning point after adjusting for a period of time. .

The share of the manufacturing industry in the national economy is relatively large. Its recovery and stabilized stabilization means that the entire national economy, after undergoing a downward adjustment in nearly ten quarters and reaching a bottoming figure of 7.4% in the third quarter, is expected to In the fourth quarter of this year, it stabilized and recovered.

Long-term competitiveness of leading enterprises

Judging from the company's performance in the first three quarters of this year, the leading home appliance companies have maintained a 20%-30% increase in the market.

In the financial statements of listed companies, Gree Electric Appliances' operating income increased by 21.09% in the first three quarters of this year, and net profit increased by 57.25%. Qingdao Haier disclosed net profit attributable to shareholders of the parent company in the first three quarters of 2.762 billion yuan, a year-on-year increase of 21.52%. The net sales rate reached 5.95%, an increase of 0.74 percentage points year-on-year; the company’s net profit for the first three quarters of the company was also 160 million yuan, an increase of 32% year-on-year; Hefei Sanyo also recorded a net profit of 257 million yuan in the first three quarters of this year.

At the CCTV Advertising Tender 2013, the leading home appliance companies also showed their strengths. According to a successful bid obtained by China National Grid, Gree, Midea, Haier, and Boss Electric respectively tossed 330 million, 240 million, 110 million, and 100 million yuan worth of winning bids to obtain CCTV advertising gold resources. In addition, Sanyo, Four Seasons Muge, Skyworth and Jiuyang also placed 93.3 million, 70.20 million, 52.46 million, and 36.23 million advertisements respectively.

Liu Heqing, a senior mediaman in the home appliance industry, explained to the China State Grid Corporation that the decline in property sales gradually narrowed, the delivery of affordable housing, low raw materials, and the gradual release of the role of home appliance subsidy policies prompted the home appliance industry's profitability to increase in the third quarter. Under such a premise, the brand power, product power, and channel power possessed by the leading companies helped them to consolidate their dominant position in market competition this year and caused market concentration to move closer to it. With the home appliance industry recovering and stabilizing in the fourth quarter, the market competitiveness of leading companies will become more obvious and will also provide better market opportunities.