Join the global brand leading the battle: Suning New Year Promotion

In the second half of 2012, with the full implementation of the energy-saving subsidies policy, the home appliance market began to gradually recover. At the same time, the 818 e-commerce wars, double 11-price wars, and double-twelve marketing campaigns effectively promoted consumer electronics market consumption in the second half of the year. Recently, Suning held a media briefing and announced that it had taken the lead in launching a large-scale inter-annual closure, online and offline collaboration, banking, and factory collaboration to create a year-end closing feast in 2012.

Kim Ming, president of Suning Appliance, said that each year of the end of Christmas, New Year's Day double promotion, are home appliance sales blowout stage. During the double festival period this year, the potential for home appliance consumption will be fully released and it is expected to achieve a greater outbreak than in previous years. At the same time, in December, Suning's traditional store will be celebrated. Suning will join hands with various manufacturers to stimulate consumption through large-scale profit sharing, which will provide a guarantee for the end of year-end perfection of the domestic appliance market.

Multi-year purchases of multiple orders to make profits

It is reported that in the 818 e-commerce war, "double eleven", "double twelve" and other large-scale promotions, Suning Appliance with online and offline linkage advantages, has achieved doubled sales growth. As the end of the year-end battle, Suning New Year's promotion across the board combined, once again play online and offline linkage in the procurement, logistics, product line, experience and other aspects of complementary advantages, Nuggets end of the year appliance market.

Jin Ming stated that the procurement, market and service system of Suning retail and e-commerce channels have been prepared in advance in terms of product sources, promotional resources, publicity and promotion, and logistics and distribution. At present, the Suning large procurement platform has signed purchase agreements with hundreds of brands at home and abroad to complete the reserve of all sources of supply. In this purchase, major brands have generally given the best-selling model sources and pricing policies. In order to thank consumers, Suning has launched tens of thousands of special offers for the year-end thanksgiving feedback.

At the same time, as a unique joint sales model of Suning online and offline, “0 yuan purchase” effectively stimulated overall sales during the “double 11” and “double 12” promotion period. This time, Suning will once again set off a trend of 0 yuan buying, the line is mainly for life appliances, 3C accessories and water purification equipment, online focus on department stores, daily necessities and books, etc. 300 yuan coupons can be used to purchase traditional large appliances and 3C products.

The reporter learned from Suning that as a leader in the home appliance chain industry, Suning has been actively responding to the country's call for promoting domestic demand and stimulating consumption, and has operated nationwide banking activities in three phases. During the New Year’s Eve promotion, consumers can enjoy a discount of 100 yuan in addition to the 30-minute instalment of the UnionPay credit card (62 initial credit card) cardholders who purchase Microsoft's surface products at designated stores in Suning.

It can be seen that this time the national flagship anniversary and New Year's Day promotion ceremony, Suning is positioned to create unprecedented concessions for consumers to surprise, in the preparation of resources, participation in the scope of activities, logistics services, etc. have been ready, is bound to lead the end of the year the peak consumer appliances.

Innovative retail model chain network leader

The "Golden Speed ​​of Suning" will be staged during the major consumer golden weeks of the calendar year. This time is no exception. The reporter learned from Suning that during the period of the New Year, Suning will usher in yet another store peak. From December 17 to January 1, a total of more than 80 stores will be opened before the New Year's Day. The speed of opening nearly 100 shops within two weeks has kept Suning's consistent high-speed growth, and will further improve Suning's chain network layout throughout the country.

In order to fully meet the needs of consumers' different shopping experiences, Suning Appliance launched two brand new physical retail outlets, the Expo Superstore and the regional flagship store, for first-tier cities and second and third-tier cities in the second half of the year. Sun Ming President Jin Ming said that under the "flagship store + Internet" strategy, super stores, regional flagship stores as the main form of future stores in Suning, to optimize the store structure, enhance single store efficiency, establish a commercial retail store benchmark has an important demonstration effect. The Suning “Superstore + Flagship Store” is a complementary line of online and offline integration with the online Suning Tesco, full consumer coverage, full consumer coverage, and maximum market share, which is another innovation in the retail format model. In the next three years, Suning will complete the rapid replication of superstores and regional flagship stores with successful experience in business development, forming a virtuous circle and rapidly increasing market share.

It is reported that Suning will open nine super stores in December, including Beijing, Shanghai, Nanjing, Chengdu, Chongqing, Kunming, Guiyang, Tianjin, Wuhan and other first-tier cities, and the first 8 flagship stores in Suning will also be held in late December. In Linyi, Shaoxing, Jiaxing, Taian, Huizhou, Quanzhou, Jincheng, Xinyi and other second and third-tier cities debut.

In order to allow consumers to truly feel the benefits offered by the opening of the business, Suning negotiates special promotion resources with front-line brands in advance to open stores, and ensures the activity during the opening period. At the same time, the headquarters of Suning Group will also provide resource support for key start-up stores to ensure that the opening of business is unprecedented and truly rewards consumers.