Amazon Corporate Culture: Catalysts from Book Sellers to Cloud Service Giants

Most companies write a release after the end of the product. On Amazon, you need to write a release before the project begins.

Chris Brown, who has worked at Amazon for more than 3 years and has participated in more than two conferences with Bezos (Amazon founder and CEO). Brown said: "If you submit product planning to Jeff Bezos or his subordinate senior manager, then the first thing that needs to be done is to write a new release — this feels like the product is already being formed and ready to be delivered to users."

These Bezosian publications are directly targeted at the needs of customers. Their elucidation has become a driving force for driving Amazon. Browm recalled: "I'm very impressed with this image, if someone suddenly came up with an interesting idea: If they say 'I think this is useful' then the next question is 'whether the user can also find its usefulness'."

This is why Brown explained why only six years ago, only Amazon in all companies established the EC2 (Elastic Compute Cloud), an Internet service that completely changed the computing model: it provides a set of unlimited computing power for instant access, instead of an online store, The search engine is either an email account or the like. Brown has been involved in the development of ideas and is one of the microsite engineers in Cape Town, South Africa.

It is undeniable that Amazon has been one of the largest online retailers in the world and has become famous for selling books, DVDs and other physical goods. While Amazon is committed to new technologies to improve their physical sales operations, Bezos and his think tank recognize that since Amazon and its partners need this new technology, does the entire world also need this technology? It was born EC2 and AWS (can help users simply do any operations).

You can create a virtual server in your nearest data center and run all projects that can be on a physical server. Once you need more virtual servers, you can have them instantly. EC2 started as a supplement to S3, and 6 years later these services already accounted for 1% of the Internet.

The significance of these services is to change the thinking mode of computing. Compared to similar service providers like Google, Hewlett-Packard and Rackspace, Amazon has peripheral tools that are long enough to improve services and develop services.

Everyone is different about Amazon. Just like Rashmomon, everyone sees only part of their story - there are also some hidden reasons. But you can clearly see the company's corporate culture from these works that contain Amazon's creativity. Although some people may say that Yamaha is trying hard to avoid competition with companies like Google and Microsoft, Amazon is accustomed to the competition in the cloud.

After working with Microsoft Azure, Chris Brown clearly felt the difference between Amazon and other cloud providers. Amazon's talent lies in providing users with a virtual "entity" server. It retains the developer's usage habits, instead of imposing a new usage pattern on the developer. However, other companies obviously did not grasp the focus, chose a wrong start, and imposed constraints on users.