Canon lets users try out various cameras and lenses in VR

In the past few years, it has been proven that VR is not just a gaming device. Oculus Rift and HTC Vive heads have been widely used in different fields such as medical, psychotherapy, art and design. Canon, the camera giant, also saw the potential of VR, and released a VR application for the Oculus Rift early, allowing users to test images taken by various Canon cameras and lenses.

The Camera Simulator by Canon Labs is available in Oculus Home in early November and is available for free download. Users can choose from three different Canon cameras (Canon EOS 5D MkIII, Canon EOS 1D X and Canon EOS 70D) and three compatible lenses (reliable 24-105mm f / 4, classic 50mm f / 1.4, beast-level 70-200m f / 2.8). You can also adjust all the manual settings, such as IOS, exposure and aperture, etc., and then you can test different combinations through virtual scenes. It is very fast, simple and intuitive to shoot. Canon wrote in the application description like this:

Take high-quality photos in stunning virtual environments with authentic Canon cameras and lenses. Adjust the manual settings like a professional to get the perfect picture. You can choose to combine three different cameras and lenses, each with its own specifications and features. You can transfer to multiple vantage points and adjust the camera frame to get the perfect picture. Use your three corners, ISO, shutter speed and aperture to adjust your exposure triangle to your creativity. Use the correct analog exposure, motion blur and depth of field to view photos at full resolution on the desktop.

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This is a very creative idea for Canon. Potential buyers not only have the opportunity to test their favorite cameras and lenses before buying, but also improve their skills and learn more about the process. The Oculus application provides all specifications, including the price of each product.

Canon has used virtual reality to promote its products, and I believe many other companies will follow Canon in the next few months. Retailer Lowe's has already entered the field and released augmented reality applications that allow users to visualize virtual furniture at home before buying.

As an amateur photographer, I hope more similar pictures and video applications will be launched. Now all I need to do is wait for Nikon to launch their camera series...

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