LCD camp advocates innovation to enhance backlight technology From the perspective of subdivision technology, LCD TVs also have different ways to improve the backlight. Looking at the 2016 color TV market, manufacturers are more concerned about the color TV display technology and concepts launched a round after another across the air fight. From the perspective of the market strategy of China's top five color TV manufacturers, all manufacturers have introduced ultra-high-definition and HDR televisions in order to greatly improve the picture quality. This has made upgrading the picture quality the core of color TV technology upgrades. However, from the perspective of subdivision technology, LCD TVs also have different ways of improving the backlight. As a terminal product for quantum dot technology, Quantum TV is favored by large domestic and foreign manufacturers. This is not only because the quantum dot technology can make LCD TV color significantly improved, but also because it is expected to become one of the development direction of the future TV. In addition to foreign brands Samsung behind Quantum Dot technology, China's TCL strategy is also focused on the QUHDTV TV, high-tech quantum dot technology layout market. According to Chen Guanglang, chief technology officer of TCL Multimedia, QUD TV Quantum Dot TV can achieve ultra-high color gamut display of 110% NTSC when OLED TVs are not yet mature, which will make QD TV competitive in the high-end market. . Different from the TCL strategy, Hisense also made a fuss about improving the backlight to improve the quality of LCD TVs. As early as two years ago, Hisense launched a self-developed ULED TV. This year's third-generation ULED TV has not only achieved 8K ultra-high-definition display for the first time, but also fully upgraded dynamic backlight technology and applied self-developed Hi. -view Pro chip. Hisense has high quality and this banner is to take the road of independent innovation. Liu Hongxin, the president of Hisense Group, told the “China Electronics News†reporter that Hisense’s approach was different from other brands, and Hisense did not over-package or overdraw the brand. Hisense promotes the continuous upgrade of ULED technology through technological innovation. The supply-side reform proposed by China is very worthy of color TV companies' reference. The core of the supply side is user demand, and the path to achieve is "innovation." What we want to do is technological innovation, not being dragged into the Red Sea price war. OLED faction declares "only OLED that finishes liquid crystal" If it is Skyworth's thriving one, the OLED camp will be further expanded this year. Different from TCL and Hisense's deep ploughing LCD technology, color TV manufacturers represented by Skyworth have spared no effort to layout OLED display technology. As a representative of the next generation of new display technologies, Skyworth also hopes to take advantage of 4K OLED organic TV, a new generation of high-end color TV products, and claims that “only OLED is the end of liquid crystalâ€. If Skyworth pushes the first OLED TV in 2013 just for the purpose of “living on a small scaleâ€, then the sales target of 200,000 OLED TVs this year will show its full confidence. For color TV technology innovation, Liu Weizhi, president of Skyworth's color TV business unit, even released “The proverb that we have such a confidence in promoting new technologies and new products. We dare to say first, and no one dares to say the secondâ€. This makes the OLED camp smell more and more intense. It is worth noting that in the domestic brands, if it is said that Skyworth is thriving, then this year's OLED camp will further expand. According to Liu Yuzhi, within one year, Skyworth will launch a 55-inch OLED TV with domestic partners. In addition, after high-level coaching changes Konka, also choose OLED TV as a new breakthrough in the market. In Changhong's spring new product, in addition to the release of ChiQ TVs equipped with UMAX cinema systems, OLED TVs are also mentioned. Su Zihuan, general manager of Changhong Multimedia Industry Co., Ltd., told the China Electronics News that based on the HDR standard developed by UHD ALLIANCE, the HDR A++OLED TV is 540nit and the LCD TV is 1000nit. The OLED TV equipped with HDR technology has unique advantages. For self-illuminating OLED TVs, Changhong has inherent advantages in technology, and OLED TVs are also the focus of Changhong's layout. Color TV industry to the crossroads of technology? The industry has given great promise to OLEDs, and OLED's remarks to replace LCD have been heard. It is not difficult to find that the technical direction is different, which makes the color TV industry again to the point where the competition between liquid crystal technology represented by quantum dots and ULED and OLED technology becomes increasingly fierce. As the next-generation display technology, the industry has given great expectation to OLEDs, which allows OLEDs to replace LCDs. However, although OLEDs are highly anticipated by the industry, they are difficult to produce in large sizes and are also the industry’s common understanding. Skyworth admits that the most worrying aspect of OLED TVs is continuous supply. If the acceptance of OLED TVs in the Chinese market exceeds expectations, there will be some tests on the supply capability of OLED screens. From the current point of view, only LGD can supply OLED TV screens worldwide. In spite of these years, LGD has continuously invested in the research and development of OLEDs, but for large-size OLEDs, the industry still doubts its yield. It is very difficult to display a large-size display with the current evaporation process, so the possibility of a bad display is 10 times that of LCD, and the yield and cost are still the biggest bottleneck of its popularity. In the “window period†in which OLEDs are not yet mature, LCD technology has made breakthroughs in areas where the original OLEDs have a competitive advantage such as curved surfaces, ultra-thin and color gamuts, making LCD TVs prolong their vitality and challenge OLED technology. In fact, the appearance of any new technology and solution is basically to improve the display quality of color TVs. Liu Hongxin stated frankly: "Hisense has never said that it does not do OLED TVs, but Hisense has introduced a product that must meet the three requirements of technological maturity, product quality, and user preference. Now we are seeing that ULED TVs are showing performance standards. On top of OLED." Li Dongsheng, chairman of TCL Group, said in an interview with a reporter from China Electronics News: “Quantum dot display technology can reach the current level of OLED in all aspects of performance indicators, and cost-effective is much better than OLED.†License Plate Reverse Camera,License Frame Backup Camera,Wired License Frame Backup Camera,Led License Frame Backup Camera Shenzhen Sunveytech Co.,LTD , https://www.sunveytech.com
The color TV market has never lacked new technologies. This is especially true in 2016, which is backed by display technology. The competition is getting hotter and brighter, so that the upgrade of color TV technology has become a weapon for manufacturers to compete for the market. In order to achieve differentiation, some manufacturers make a fuss about the backlight, and some manufacturers set new avenues in the new LCD technology, and more manufacturers bet on the next generation of display technology, which makes ultra high-definition, HDR, quantum dots, ULED, OLED set off a Field hardware display technology revolution. However, what exactly is the future technological direction of the color TV industry? Faced with numerous technological paths, this seems to make color TV companies once again embark on a crossroads.
