Samsung actively expanded its TV production capacity. In the third quarter, the purchase panel amount reached a record high. In addition to welcoming the US Thanksgiving Day and the end of the Christmas shopping season, it also prepared for the counterattack of the Chinese factory. According to the Korea Economic Daily, Samsung's consumer electronics division purchased LCD panels in the third quarter of US$1.72 billion, twice the previous quarter's US$856 million, and rewritten the highest record of US$1.24 billion in the fourth quarter of 2012. Samsung's large-scale procurement panel is quite rare, and it also reveals the determination to be sure at the end of the year. It is worth mentioning that Samsung's third-quarter TV production line utilization rate reached 95.26%, which is the highest since 2012. The decline in panel prices and the reduction in procurement costs this year are also considered to be one of the reasons for Samsung's expansion. According to IHS, the market-adjusting agency, this year's panel prices fell by an average of 2-3 percent, just waiting for Samsung and other TV makers to take advantage of the opportunity. In addition, China Hisense Group received Sharp's factory in Mexico, Skyworth Group bought the German TV brand Metz, the two goals respectively lock the North American and European markets, so that Samsung feels that the thorns are on the back, Samsung may also want to first develop talents so active preparations.
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