Cross-sectoral alliances develop into industry trends

Joint vertical and horizontal is the famous diplomatic strategy during the Warring States period. It plays an important role in different historical stages. At present, with the development of the lighting industry in depth, it has also entered the "Warring States era" of separatist groups. It shows that the relationship between lighting lighting and ceramics, furniture, sanitary ware, flooring and other areas of the Pan-Furniture has become increasingly close, a wonderful drama of cross-industry cooperation has already been staged. .

The integrated design of modern furniture and modern lighting has become a major trend of modern furniture since the 1990s. The magic-like effects of light and shadow lighting projected on objects and their influence on the color, material texture, texture and overall atmosphere make people pay more attention to the scientific research of modern lighting design and lighting effects.

Since the lighting industry first witnessed the concept of "marriage between furniture and lamps" in 2009, many home lighting products, especially European-style lamps, crystal lamps and other high-end lamps have been frequently combined with the furniture industry to make their debut. .

Yesterday, the Dongguan Inspection and Quarantine Bureau issued a corporate reminder that during this month's inspection of the export furniture, the bureau continuously discovered that there were many batches of furniture attached to the lamps for export, and there was no case for inspection. As a result, export products cannot be exported normally and companies suffer losses for this purpose.

According to reports, export lamps and lanterns belong to the legal inspection catalog of goods, must undergo a type test to confirm, and after passing inspection can export. "Through type testing, we can verify whether the product design, process and materials used meet the requirements of the importing country and reduce the chances of unqualified products flowing out of the country." The relevant person in charge of the Bureau said that several companies have recently had the accompanying lamps in export furniture. The phenomenon, "these lamps and lanterns are often purchased separately according to the customer's order," most of them have not passed the certification or safety testing, and have not previously declared to the inspection and quarantine departments, but also can not provide export lamps type test report. As a result, the product was temporarily suspended from export or sampled during customs clearance, thereby prolonging the product export cycle.

In order to ensure the quality and safety of exported lamps and lanterns, and not affect the normal export of enterprises, the inspection and quarantine department reminds related companies that the lamps and lanterns attached to furniture should be reported to the inspection and quarantine department.

It can be seen from the inspection and quarantine bureau that the cooperation and development of the furniture and lighting industry has achieved certain results. This is an effective attempt at cross-industry cooperation. Only the provisions of the two industries in the relevant standards of export have not yet fully understood.

In addition, the reporter was informed that on the afternoon of May 9th, in the Jimmy Furniture Wang Lanzhuang Store Building Materials Museum held a "home improvement, lighting" joint creation of new performance exchange. Dozens of domestic and foreign home improvement and lighting brands joined the game. The person in charge of Jimei Zhuang’s Wang Lanzhuang store stated that this exchange was held to build a convenient consultation platform for consumers. Here, consumers not only directly contact and understand lighting products, but also can communicate with many famous interior designers from zero distance to understand the latest trend of home improvement. It is hoped that through this exchange meeting, consumers will have a better understanding of how to choose lighting and home improvement companies. Combining with the needs of consumers, choosing the most suitable home improvement program, the most suitable lighting, instead of blindly buying with the wind, has been welcomed by consumers.

Changes in the trend of the home, the impact of lighting can not be ignored most of the best, both at home and abroad excellent lighting product designers, has never given up on the study of the trend of home, and channel terminals, the furniture industry has long produced the idea of ​​"marriage" with the lighting. Cross-industry integration will more effectively control the terminal channel market information.

The reporter also learned that on May 6th, Mr. Pan Zhenhua, Executive Director of Huayi Lighting Co., Ltd. led a delegation to participate in the inspection activities of Nanzhuang Ceramic City and Lecong Furniture City. Both parties expressed their strong desire for cooperation and win-win. The CEOs of various companies talked about the way of business and interpreted their unique business model and successful password. In the exchange, Pan Zhenhua pointed out that this trip made them eye-opener, not only recognized the differences in the various industries of the pan-family, but also broadened the working ideas and directions of the future. It was a rare journey of thought for the visit. , exchanges, and study will deepen mutual understanding and promote further cooperation. Pan proposed to adopt the flexible and diverse forms of exchange of publicity materials and other resources in advance, share resources, and develop in a win-win manner. Under the new competition form, they will bundle their brands into one strategic partnership and become bigger and stronger.

Cross-industry cooperation can realize products, complement each other's advantages in resources, and enhance company's strength. It is a realistic way to ensure that the brand is strong in the industry. From this point of view, cross-industry cooperation is an inevitable trend in the development of the industry.

The current cross-industry operation is more about a single enterprise and a single brand adopting an aggressive marketing approach in order to increase market share and expand competitive advantage. In the face of the new trend of market development, is it blindly expanding or rationally catering to it? This involves deep cooperation topics between companies in different industries. Seiko-made production companies have the desire to be bigger, and sales companies with mature brand lines need more extensive space for expansion. The cooperation between the two companies can not only enable the brand to achieve diversified operations, but also can bring about great growth for the production-oriented enterprises. opportunity. As the pan-family industry continues to mature, brands are increasingly concentrated, cross-industry cooperation, and diversification become more realistic and feasible.

However, companies should also be soberly aware that the cross-industry development of the lighting industry is not yet very mature, and there are relatively more opportunities for speculation. This can easily lead to the production and business operators “this hill is looking at the mountain high” and “looking at the pot while eating "Inside," one-sided pursuit of economic efficiency, self-improvement, and finally can only work without success. It can be said that our industry never lacks ideas, and what we lack is a mature mentality.

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