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Are you aware of the ups and downs of AR and VR in 2017?
In 2016, virtual reality was still in its early stages, with many people just beginning to understand what it meant. However, 2017 marked a turning point as VR started making its way into homes. People could now enjoy their morning coffee on the sofa while immersing themselves in virtual experiences. Though VR wasn't yet at its peak, significant progress was made, especially with companies laying the groundwork for wearable technology that would shape the future of immersive computing.
One of the most exciting developments of 2017 was the release of the HTC Vive Tracker. Introduced at CES, this device allowed users to turn everyday objects into interactive controllers, revolutionizing how we engage with virtual environments. It was a game-changer, offering a glimpse into the future of more natural and immersive interactions.
Microsoft also made waves with its Windows Mixed Reality initiative. By collaborating with major OEMs like Acer, Samsung, and HP, Microsoft brought affordable and powerful headsets to the market. These devices no longer required high-end PCs, making VR more accessible than ever before. The integration of augmented reality with virtual reality under one platform showed Microsoft’s commitment to creating a balanced and versatile experience.
Hugo Barra's appointment as CEO of Oculus in 2017 signaled a new direction for the company. With his background in tech innovation, there was much anticipation about how he would steer Oculus forward. Meanwhile, Facebook lowered the price of the Oculus Rift, making high-quality VR more affordable and bringing it closer to mainstream adoption.
Apple and Google also made significant moves in the AR space. Apple introduced ARKit, while Google launched ARCore, both aiming to create robust ecosystems for augmented reality applications. These platforms, though currently limited to mobile devices, laid the foundation for future AR headsets and expanded the possibilities of how we interact with digital content in real-world settings.
Another key development was the focus on VR positioning. Companies like Nomadic and Disney showcased innovative solutions that enhanced immersion by allowing users to interact with virtual environments in more realistic ways. This advancement pointed toward a future where VR would feel even more seamless and natural.
Oculus Go, released in 2018, was a step toward standalone VR devices, eliminating the need for external computers or smartphones. This shift promised greater convenience and accessibility, helping VR break into the mainstream.
Magic Leap finally unveiled its first product, Magic Leap One, after years of secrecy. This augmented reality headset, paired with a small computer worn at the waist, offered a new way to interact with digital content. While details like pricing and content were still unclear, the hardware itself was a promising sign of what AR could become.
As 2017 came to an end, the advancements in both VR and AR opened up new possibilities. The competition among tech giants like Apple, Google, and Magic Leap will likely shape the future of these technologies, pushing the boundaries of what is possible in immersive computing.