The TV market can be said to have annual keywords every year. The keyword “4K (Ultra High Definition)†is not new anymore, and even the 8K products on the market have started to be launched. In the current week of new key words such as ultra-thin and curved surfaces, the marketing promotion of “4K†may be weakened, but 4K in the industry chain is booming. According to the definition of the International Telecommunication Union, ultra high-definition televisions with a display resolution of 3840×2160 and above are called 4K TVs. Just to really be a 4K is not just the responsibility of television manufacturers, from video content production, transmission to playback, involved in many aspects. The previous 4K was questioned mainly because the lack of 4K video content and the difficulty of transmission caused its popularity to be low. However, the 4K industry chain is gradually maturing. 4K TV penetration rate exceeds 60% Nowadays, 4K is not a new concept, and 4K TV has become the mainstream of new TV manufacturers. In the recent period of intensive release of television products, 4K has been involved in new products released by Hisense, LeTV, Xiaomi, Haier, Coolo, Sharp, etc., such as Hisense’s 4K laser TV and Haier Ali’s four generation “real 4K TVâ€. Cool open 4K anti-Blu-ray TV, Sharp's Sharp contempt and so on. The offline monitoring data from Ovid Cloud.com showed that in the first quarter of 2017, the sales volume of 4K TVs was 2.11 million units, accounting for 61%, which was an increase of 13% compared with the same period of last year. Since May 2012, LG has been recognized as the world’s first 4K ultra high-definition television at the Berlin International Consumer Electronics Show. After the “4K Technology Application Year†in 2014, 4K TVs have been developed and promoted in recent years. Has become the mainstream of current television products. Analysts in the home appliance industry said in an interview with the China Business Daily that the development of 4K TVs can be said to have been driven and driven by panel makers in order to increase profitability. Driven by panel makers, TV makers have also started "4K." Quzhi Consulting's data shows that in 2016 global shipments of 4K LCD TV panels reached 63.74 million units, the penetration rate increased to 24.7%, and in the 55-inch and larger size market, 4K panel penetration rate reached 78% . Moreover, this penetration rate is still increasing. It is predicted that the penetration rate of 4K LCD TV panels in 2017 will increase to more than 30%. According to the data from the upstream panel, the proportion of 4K TVs will increase further in the future. According to a survey conducted by Futuresource Consulting, a UK market analysis agency, sales of 4K ultra high-definition TVs will increase by 38% in 2017, accounting for one-third of the global TV market. In 2016, the 4K ultra high-definition television market also performed strongly. In the absence of 4K ultra-high-definition content in most regions, its sales still exceeded 25% of total television sales. The market acceptance of 4K TV has also increased. Although along the way, the market has always been on the 4K sound and the "4K" voice and discussion, but with panel makers, TV manufacturers to promote, 4K TV market has been nurtured to a certain stage. A white paper on China's TV industry in 2016 shows that in the conceptual TV market, consumers believe that the most useful technology is "smart" (28%), and there are quite a few people who are concerned about "4K" (26). %). Consumers have reported that recently they have bought a 4K TV to watch the UEFA Champions League final. There are also consumers who buy 4K TVs for playing games. In addition to television, 4K is also developing in other areas, such as monitors and mobile phones. However, these devices only show that the screen resolution has reached the 4K standard, as to whether consumers can finally enjoy the full 4K effect still need support - content, video compression decoding technology, network, etc., after all, pre-video recording technology, transmission network The integration of various links such as distribution, display terminals, etc., formed the overall concept of the 4K television industry. The current market's doubts about 4K are mainly because other technologies are not mature. For example, video content. According to the China Business Daily reporter, with the sale of 4K TVs, some TV companies have set up specialized 4K video zones. However, currently, overall, 4K video content is less, and video update speed is also very slow. Data shows that in 2015, the total number of 4k libraries for operators and OTTs does not exceed 300, including many pseudo 4K transcoded from 1080P. Upsurge in the industrial chain However, this shortage in the 4K industry is now being filled, and the 4K industry chain is accelerating to maturity. Last month, a document on the "4K TV" implementation plan in Guangdong Province raised concerns. In May, the Office of the People's Government of Guangdong Province formulated the “4K TV Network and Industrial Development Implementation Plan (2017-2020)†with Guangzhou and Huizhou as pilot sites. In this implementation plan, Guangdong Province mentioned content providers, broadband operators, image signal processing companies, home appliance companies, etc., proposing that “application-oriented, industry-driven, market-based, content-critical, and network-based Support, bringing together the power of program production, network construction, chip design, terminal manufacturing, program operation, and network application, starting 4K TV as a starting point to launch a new round of digital home operations, leading the consumption upgrade of information networks, and seizing the commanding height of future industrial development ". After the implementation of this implementation plan, Guangdong Unicom set up a 4K industrial alliance to realize the transformation of users' optical fibers and popularize 100M services. Prior to this, the operator has set up a 4K ultra-clear industry alliance. The telecom operators must adopt IPTV intelligent set-top box requirements to support 4K. China Mobile, China Unicom, and China Telecom, the three major operators, have also started 4K service promotion activities in many places. According to statistics, with the rapid development of TV and other terminal products, 4K users of the three major operators have approached 30 million. This time, led by the government, it will undoubtedly greatly promote the development of 4K in the local area. Although currently only Guangdong has introduced such plans as a result of its industrial environment and economic development, its development ideas and experience will also provide lessons for other places. In addition to the efforts of operators, the content has become the focus of development. Prior to the release of Haier Ali’s fourth-generation television, the voice of “real 4K TV†was issued, referring to the establishment of a 4K film and video VIP club, which included more than 2,000 4K films in 3 years. Currently, TV stations and video producers in China are also conducting 4K exploration. In 2016, “4K†has become a weathervane in the video content industry. Many 4K content and live broadcasts have emerged. With the promotion of capital and enterprises in 2017, 4K content will be faster. development of. According to the China Business Daily reporter, in 2017, Huawei plans to strive for one or two television stations in China to achieve real 4K live broadcasting, promote the 4K industry chain to become fully mature, and become the preferred and standard for upstream producers and producers. In addition, in the video processing, compression and decoding, related manufacturers are also conducting 4K exploration. Today, 4K TV is not so much a device terminal as it is said in the implementation plan of Guangdong. It is better to say that "4K TV is an important integrated platform for connecting homes and information sources." Some market analysts reported to the Chinese reporter that before the rapid development of 4K hardware, software and networks were behind, and now hardware and software and networks are moving closer to 4K, 4K ushered in the era of rapid development of the upstream and downstream industries.
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