Sony Laser, 4K, 3D Projection Display Solutions Presented at IFC 2016

"Sony Projection - Driving Creative Images" is the core theme of Sony's participation in the last two sessions of infoComm China. This year, with the new "laser", "4K", "3D" and other core technologies, this theme will once again be given more rich Connotation.


Relying on the 4K and laser light source projection display technology, Sony has always been in the forefront of the industry in the increasingly fierce market competition: even in the face of many other brands into the laser engineering projection market, Sony still holds the top position with more than 40% market share. At the same time, laser products have occupied half of Sony's full-line projectors; as the only manufacturer capable of mass production of native 4K projection display chips at a small scale (0.7 inches), Sony is the first to implement 4K in a compact body. The commercialization of which 4K home theater projectors lead the world market with more than 50% share for many years so far. In the United States and Europe, the newly launched 4K resolution visual simulation laser projector has received orders from many users.


During the IFC China exhibition, Sony showcased the strengths of its creative image “drivers” in five exhibition areas, including “Application of laser projection landmark project”, “Projection 3D brightness optimization solution” and “10000 lumens 4K laser projection solution” , "Ultra-short focus multi-window demonstration system" and "static product exhibition area." The entire exhibition booth adopts a closed design. The novel projection method cooperates with the dynamic and vivid display content, making the visitors feel as if they are in the future image world.


Laser projection landmark project application show

Entering the booth, the eyes of the visitors were immediately attracted by a set of hyperbolic projection schemes. In this exhibition area, four sets of 6000-lumen laser light source projectors VPL-F635HZ are used to create a mosaic, which reproduces part of the Shanghai Oriental Pearl giant hyperbolic projection project that will open to the public in 2016. The Shanghai Oriental Pearl hyperboloid arc screen project completed by 26 Sony laser light source projectors covers an entire arc surface of 567 square meters, with an upper arc length of 77 meters and a lower arc length of 56.4 meters. Such a huge projection screen is consistent with the color of the projector. Sex, screen stability, and ease of installation and commissioning have all made extremely stringent requirements. With the continuous evolution of Sony laser light source projectors, in particular, the birth of the third generation laser projector represented by the VPL-F635HZ provides users with extremely high requirements for projection screens such as landmark exhibition halls, art centers, and theme parks. A strong choice of high added value.


Projection 3D brightness optimization solution

For 3D projection screens, brightness has always been one of the core issues that hamper display performance. After uninterrupted technological investment, Sony successfully developed a 3D filter LKRA-FL1 that can effectively increase the brightness of the screen by 50% to 80%, and demonstrated it at this IFC China. In this exhibition area, four VPL-F530H new bulb light source projectors are used for comparison demonstration. In the face of two screens with the same projection content, the exhibitors can immediately notice the tremendous brightness increase brought by the application of 3D brightness enhancement filters. The texture is still clear and transparent.
In addition, innovative 3D augmented reality display technology is applied in this exhibition area, and the projection screen can be changed in real time following the viewer's perspective. This kind of projection solution is very suitable for users in the automotive showroom, industrial design and other fields.


10000 lumens 4K laser projection solution

Different from Sony's previous engineering machine products, Sony laser light source projector VPL-GTZ270 applies the 4K SXRD chip for the first time, which not only has the advantages of long light source life, multi-angle installation, but also can project 4x 1080P 5000 lumens ultra high-definition. Screen. Thanks to the ability to miniaturize the 4K processing chip, Sony can significantly reduce the external size of the 4K projector, making it suitable for engineering users to install and use in complex applications.

In this exhibition area, two VPL-GTZ270 superpositions are used to deliver wide-screen images up to 5 meters wide. With 4K image quality, the details of the screen are extremely clear, and the colors are bright and clear. It is particularly suitable for 1:1 car bodies in the automotive design field, realizing realistic Immersive effect. The VPL-GTZ270 is the industry's first projection product to support the BT.2020 color gamut. This value is already close to the human visual limit and can greatly enhance the viewer's sensory experience. At present, more and more theme parks, exhibition halls, science and technology museums and other places rely on projection technology to arrange exhibition items, and through the use of customized film sources and virtual simulations, the theme of the exhibition is more realistic and beautiful. In the future, Sony The introduction of 4K laser engineering projectors will provide outstanding large-screen solutions for movie directors, film producers, etc. during post-profiling.




Ultra-short focus multi-window demonstration system

The introduction of Sony's multi-window demonstration system greatly meets the needs of users for multi-screen presentations and breaks through the limitations of switching different types of screens in a single screen. This exhibition system consists of two VPL-F635HZ 6000 lumens laser light source projectors, with ultra-short focus lens for placement. The application of the ultra-short focal lens can effectively save the installation space, and at the same time, the light will not affect the speaker's eyes. It is very suitable for users in the fields of studios and command centers. The multi-window demonstration system introduces a new somatosensory gesture control system, which is more convenient and intuitive to operate.

Sony's third-generation laser light source projector including the VPL-F635HZ, with WUXGA resolution (1920×1200), differs from Sony’s previous engineering machine products in that it has applied the “real” original Sony home theater projector. The “creative” function, this non-traditional super-resolution technology, makes the picture more clear and generates more details and levels by comparing and processing frame by frame images.


Static product exhibition area

At the IFC China site, Sony's full line of engineering and commercial education projectors were also displayed in a concentrated manner. After years of market layout, Sony projectors steadily maintained its second-largest share of domestic market share, and agglomerated to share the market.

Mr. Izoi, president of Sony China Professional Systems Group, stated that Sony will continue to strengthen the basic functions of the product, expand the laser and 4K product lines, enhance service quality, and vigorously serve domestic industry users.

Welcome to the ED2-01 Sony booth at Hall E, Beijing National Convention Center!

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