In the office, on the road, using a mobile phone to control home appliances will no longer be seen in science fiction movies. Driven by the "Internet +" model, smart homes have recently become a "hot word" after smart wearable products, and Internet giants and home appliance giants have joined. Just recently, Haier and Suning jointly announced a comprehensive upgrade of strategic cooperation, Haier's more than 40 online team collectively settled in Nanjing Suning headquarters. A major area of ​​focus for the two companies is smart home. “Suning Super Smart APP is about to be launched, and Haier’s U+ smart platform plan is fully integrated with Suning’s smart APP. Both parties plan to open up two major products and carry out in-depth cooperation in the smart home field.†Suning Yunshang (002024, Shares) Li Bin, executive director of the operations headquarters. From the entrepreneurial behavior involved in venture capital investment last year, the smart home has become a hot spot overnight, and the traditional field of home appliances is undergoing intelligent transformation. Also recently, Gree Electric (000651, shares it) chairman Dong Mingzhu suddenly announced that the Gree mobile phone has been completed and put into use. The control of the mobile phone side will become the beginning of Gree's smart home strategy. In addition to Haier, Gree, other home appliance manufacturers are not far behind. For example, the M-Smart system built by Midea Group will establish an intelligent routing and home control center; the Beidou air conditioner launched by TCL, users can log in to the TCL air-conditioning intelligent cloud network server by remotely installing the smart terminal such as mobile phone, and remotely control the air conditioner. Control. "With the promotion of the "Internet +" model, future home appliances will become the portal for Internet terminal applications." Lu Jianbo, deputy secretary general of the China Electronics Chamber of Commerce, said, "cross-border cooperation is a major feature of the smart home industry. Whether it is Haier Traditional home appliances such as Midea, Skyworth, etc., or Internet upstarts such as Suning, Jingdong, 360, and LeTV, or the introduction of intelligent systems and products, or the main push and participation in building intelligent platforms, a smart home battlefield is in full swing." The effectiveness of "Internet +" is rapidly emerging. Xiaomi has reached a strategic cooperation with the 1.29% stake in Midea Group and has comprehensive cooperation in smart home, e-commerce platform and logistics. Meizu Technology officially announced the completion of the first round of 650 million US dollars of financing, and Alibaba and Gree, the same amount of home appliance companies Haier reached a strategic cooperation, and seek a smart hardware ecosystem. In April, Suning's smart air conditioners and smart ovens will be the first to be launched. The reporter learned that Suning will continue to introduce various intelligent home appliances such as smart air purifiers, smart color TVs and smart air conditioners that can be controlled by APP based on user big data customization. "Recently, we have also reached a strategic cooperation with China Unicom (600050, shares it), and work together to develop the smart home industry, the two sides will launch a new round of cooperation in the field of Internet TV shopping, home intelligence, home Internet, etc." Li Bin said. The industry also reminded that the smart home industry should avoid the embarrassing situation that “the company is very lively and the users are watching the crowdâ€. According to the survey data, users are currently interested in smart homes up to 95.2%, but 87.5% of users are dissatisfied with smart home products, indicating that they are completely inconsistent with expectations or lower than expected. "The current smart home is mainly focused on switch integration, but there is no real grasp of the real needs of users. The realization of product functions must establish a huge database, through a large number of data analysis and summary, sort out certain behavior patterns, around product experience issues. To meet user needs." Lu Jianbo said. Standard chaos is also a recognized fact in the smart home industry. During the two sessions this year, Xiaomi, chairman of Xiaomi, proposed in the capacity of the deputy of the National People's Congress to "accelerate the development of smart home industry standards to promote the healthy development of the smart home industry." Because many companies are currently developing their own series of products, before the introduction of the unified standards, it is not known whether the various smart products can be compatible with each other. There are smart home products produced by different manufacturers in the home. If there is no compatible intelligent application control platform and a unified Internet of Things standard protocol, users will have to manage these products separately, which will greatly reduce the smart home life experience. In the home appliance industry observer Liu Buchen, with the entry of home appliances and Internet mainstream enterprises, the business model of smart home is becoming more and more clear, and the formulation of standards has a reference case. The competition among manufacturers in the future is mainly focused on how to obtain more. The big standard discourse power. And the popularity of smart homes promoted by mainstream manufacturers will eventually make consumers affordable in terms of price and service. Insiders pointed out that the smart home industry has huge business opportunities. In the next three years, with the maturity of interconnection and IoT technology, as well as the high participation of brands at all levels and the gradual improvement of user acceptance, the smart home industry will gradually become more mature. By 2020, the ecological output value of smart home appliances is expected to exceed one trillion, and the output value of smart homes is even more immeasurable. To lay out such a huge intelligent market, home appliance companies must bid farewell to single-handedly and choose to cooperate with each other. The cooperation between home appliance companies and Internet companies will form complementary advantages, which is the trend of the future. Xinxiang Mina Import & Export Co., Ltd. , https://www.mina-motor.cn