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Says no to the chaos that the Laser Television Industry Promotion Alliance was established
Laser TV, as the fourth-generation display technology, is considered one of the most promising roadmaps for next-generation large-screen TVs. In recent years, the laser TV market has experienced a significant surge, with sales increasing by up to 200% since 2017. Particularly in the 80-inch segment, laser TVs have captured more than 60% of the market share. This rapid growth has attracted both traditional and internet-based brands, including Ai Luowei, Kansang, Xiaomi, and Miji, as well as established names like Changhong, Hisense, BenQ, Optoma, and Sony. According to incomplete data, nearly 30 brands are now offering laser TV products, marking a period of intense competition and innovation.
However, industry experts point out that while the potential of laser TVs is clear, the growing number of players entering the market has led to some disorder. One major issue is the confusion around brightness measurements. Brightness is a key factor in determining image quality, but different manufacturers use various units and methods to measure and label it, making it difficult for consumers to compare products accurately. Currently, there's no standardized testing method for lumens in the projection industry, leaving room for inconsistencies and misleading claims.
In response to these challenges, Zhongguancun Online recently launched the Laser Television Industry Promotion Alliance, partnering with leading manufacturers such as Hisense, Fengmi Technology (a major provider of Mega Laser TVs), Kimi, Nuts, and Ai Luowei. The alliance aims to establish unified technical and quality standards, promote healthy industry development, and help consumers make informed decisions when purchasing large-screen laser TVs.
Mr. Liu Xiaodong, President of Zhongguancun Online, praised the initiative, calling it a "boost rocket" for the industry's growth. He emphasized that the alliance would encourage collaboration among companies and drive the sector toward sustainable development. Representatives from Hisense, Nuts, Mimi, and Ai Luowei also expressed optimism, stating that standardized product parameters will bring greater transparency to the market and accelerate industry progress.
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