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Says no to the chaos that the Laser Television Industry Promotion Alliance was established
Laser TVs, as the fourth-generation display technology, are considered one of the most promising roadmaps for next-generation large-screen televisions. In recent years, they have experienced a surge in popularity, with the market growing by as much as 200% since 2017. Particularly in the 80-inch segment, laser TVs have captured over 60% of TV sales, signaling a significant shift in consumer preferences.
As laser TVs gain traction, they have attracted attention from both traditional and internet-based brands. Companies like Ai Luowei, Kansang, Xiaomi, and Miji have entered the market, while established names such as Changhong, Hisense, BenQ, Optoma, and Sony are also actively developing their own laser TV solutions. According to incomplete data, nearly 30 brands now offer laser TVs, marking an exciting phase for the industry.
However, despite the rapid growth, industry experts point out that the influx of new players has led to some chaos in the market. One major issue is the lack of standardized brightness measurements. Brightness plays a critical role in determining the visual quality of a laser TV, yet different manufacturers use varying units and measurement methods, which can confuse consumers. Currently, there is no unified standard for lumens in projection products, leading to discrepancies in how brightness is reported across the board.
In response to these challenges, Zhongguancun Online recently formed the Laser Television Industry Promotion Alliance, bringing together key manufacturers such as Hisense, Fengmi Technology (a major provider of Mega Laser TVs), Kimi, Nuts, and Ai Luowei. The alliance aims to accelerate the standardization of product technologies and quality benchmarks, promoting healthy industry development and helping consumers make more informed choices when purchasing large-screen laser TVs.
Mr. Liu Xiaodong, President of Zhongguancun Online, expressed strong support for the initiative, calling the alliance a "boost rocket" for the industry's growth. He emphasized that the alliance will foster collaboration among companies and drive the sector toward sustainable and rapid development.
Representatives from Hisense, Nuts, Mimi, and Ai Luowei also welcomed the move, stating that the adoption of a unified industry standard would bring greater transparency to product specifications and performance metrics, ultimately benefiting both the market and end users.
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