[LED Xie's Xie's Bai Xiaosheng] This blue sea has been seen by you all the time?

Today, the senior annual meeting of senior engineers is busy doing the 2016 work summary and the 2017 work plan. Very emotional, 10th anniversary of senior engineers, LED 8th anniversary. I don't know if I have done LEDs for so many years. From the initial magazine to the new media today, with the rapid development of the Internet, we have turned the magazine into a fragmented time that takes the user's entire time into new media, just like the “frightening principle” that Bai Xiaosheng said before. Time is getting faster and faster. Now time is the most precious wealth and currency for us.

At the senior annual meeting of senior engineers, Bai Xiaosheng also discussed with the iron man Zheng Zongfei and how to further provide quality services to the industry and optimize the user's time. Of course, although the annual meeting, but the last period and everyone's appointment, this issue will talk about the new blue ocean of lighting. Bai Xiaosheng is still coming as an appointment.

Bai Xiaosheng summed up eight words for the industry in 2016: transparency, concentration, stability, and meager profit. Industry information is becoming more transparent, market resources are increasingly concentrated, the pattern is more stable, and profits are becoming less and less meager.

I don't know if you have listened to Luo Fat's New Year's speech. There are a lot of speeches in nearly 4 hours. Bai Xiaosheng has a deep impression on the "mire pool" that he said. I am shocked that the current LED industry seems to have fallen into the quagmire. Many of us are no longer swimming in the Red Sea, but are struggling in the quagmire.

The blue sea at this time is especially precious.

High-end business photo, this is the first blue sea I first thrown. Explain that the photo of the business I said today is narrow-minded, referring to high-end hotels, shopping malls, museums, beauty/art galleries, jewelry stores, etc. Compared to the entire lighting industry, the sea is small in size and limited in capacity, but its profits are much higher than other lighting. In this field, Bai Xiaosheng also knows a lot of companies that make a lot of money, and often the profits of tens of millions and 100 million high-end commercial enterprises can reach 30%.

In the 2016 Hong Kong Autumn Lighting Fair, spotlights, track spotlights, downlights and other products in high-end commercial lighting were quite hot.

In fact, with the improvement of people's living standards and the pursuit of good things, modern commercial lighting obviously has more connotations on the basis of traditional commercial lighting. Commercial lighting is not only to illuminate an area, but to be based on the characteristics of the commodity and the business environment, instead of the luminous flux and color rendering index, but from the illuminance, full spectrum, color temperature and other aspects of the light source, highlighting the commodity and setting the environment.

These people in the industry are more professional than me.

As a result, some small and medium-sized enterprises, even small companies that are not famous, have targeted high-end commercial photos, paying much higher manufacturing costs than ordinary lighting, and also harvesting much higher commercial profits.

“High-end profits will always be high,” said a friend who has done high-end business photos with Bai Xiaosheng. “The point is, do you have the qualifications and the courage to cut this piece of cake?”

Is it qualified to target small and medium-sized companies, whether they can achieve high-end standards in design, quality, technology, etc., and whether they have the strength to design and manufacture different lighting fixtures according to different business environments.

Whether there is strength, refers to some large companies above the scale, for this piece of cake with a lot of cream, big companies will not easily cut off (it needs to be fully designed and serviced for Party A). A much higher manufacturing cost and a much smaller market size is not something that scale production can achieve.

This in turn involves the problem that Bai Xiaosheng has always emphasized: brand.

We can do enough professionalism in the field of business photography, provide more useful design and advice on the basis of professionalism, provide better and more comprehensive services, help customers save time and energy, which is the most valuable for high-end commercial photos. It is also the reason why the profit is high.

All of this requires you to have a reputation and brand, let customers trust you, and the brand's superposition effect is rapidly improving.

Due to the high professional requirements of high-end commercial photos, small companies will have no market in this field (this is different from the general lighting field, small companies are gradually disappearing because of the price), or OEM for well-known brands. OEM, or find out the market segments that you can do, or you can only slowly die.

Nowadays, people are becoming more and more eager, and time is getting less and less. For those who are not short of money in the high-end business environment, you can provide value, help them optimize their time, let them worry less, and more satisfied. I am afraid that I can’t make any money? I’m afraid I haven’t developed?

In 2016, Bai Xiaosheng visited Hangzhou Didi Lighting, a company located in the research and development and production of jewelry and museum lighting, with strong R&D and design strength. More attention to the supply chain is good and luscious and service. There are still many companies like Didi Lighting, and the supply chain friends have yet to be developed.

Every Monday, I will be serious about colluding with everyone in the LED industry. If you are interested, you can also post a message below or add me to WeChat to share what you want to know and what you are interested in. If I was taken by the LED Jianghu Xie's Bai Xiaosheng column, I will cover you with a private letter. By the way, after this week, Bai Xiaosheng will share industry insights with you after the end of the year. I wish you all the best in the Year of the Rooster.

Xie's Bai Xiaosheng----Xie Peng


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