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In 2015, SARFT was very busy and frequently influencing the television industry
The 2015 SARFT is very busy. In the first half of 2015, SARFT issued a number of restrictions, among which there are many restrictions affecting the TV industry. The following is a summary of the regulations issued by the General Administration of Radio, Film and Television influencing the television industry in the first half of 2015.
In the past two years, the State Administration of Radio, Film and Television has been very busy. From 2014 to 2015, the number of orders issued by the General Administration of Radio, Film and Television is numerous, and there are many restrictions affecting the television industry. If 2014 is the first year for the comprehensively deepening reform of the broadcasting and TV industry, then 2015 is the key year for the industry to comprehensively deepen reforms.
From 2014 to 2015, SARFT successively ordered as many as a dozen times, from the "one drama two stars" and "one night two episodes" of television dramatization, to "limited foreign orders" to tighten the overseas drama management policy. From the "restricted orders" to the wind-filled buildings of Shanyu to the drafting of information networks for the dissemination of audio-visual program management measures, each "action" of the SARFT has not caused an uproar in the radio and television industry.
In 2015, the broadcast and TV industry continued its 2014 turmoil, even more dramatic: CCTV changed steadily and actively participated in the television competition with the attitude of a changer; TV disputes were even more brutal, industry reshuffle intensified, and TV battles became hot The share of terrestrial channels was squeezed in the eyes to transform their lives; video sites in the content field of the enclosure movement have become very popular, and they want to compete with TV stations...
There is a saying, “Below your head to work, but also look up at the road.†This reminds people not to be stubborn but to look at the direction in order to avoid doing no good. The development of the media industry is even more so: Pay attention to the dynamics of the State Administration of Commissioning, find out the direction of policies, and go further.
In the following, we will take a look at those decrees that have a profound impact on the 2015 broadcasting industry.
1, "a play two stars" and "a night two episodes", limited drama drama broadcast
Since January 1, 2015, the General Administration of Communications has adjusted the broadcast mode of the TV channel for the prime time of the TV channel.
Among them, the two most important contents are: no more than two integrated channels can be broadcast in prime time every night for the same TV series, and the same TV series can not broadcast more than two episodes during the prime time every night on the TV channel. This policy is therefore called "A play two stars."
"One show and two stars" bring more than one change to the industry. According to the provisions of the SARFT Administration in 2013, the total number of episodes of ancient costume dramas broadcast in the Golden Channel of the TV Channel shall not exceed 15% of the total number of episodes of all the television programs broadcast during the prime time of the year.
After the implementation of “One Play Two Starsâ€, the nightly prime-time TV drama broadcast was changed from three episodes to two episodes. In addition, various TV channels also reduced the number of dramas purchased, and the number of episodes broadcast by a single satellite during the prime time period was about 700 episodes. With a ceiling of 15%, a TV station can broadcast up to 100 episodes of costume dramas in 2015. "Compared with realistic themes, costume dramas can be described as 'slower' due to broadcast restrictions.
2. “External Order Restrictionsâ€: The introduction of overseas dramas requires “certificate†and the broadcast is delayed for six months
While strengthening the management of domestic film and television dramas, SARFT's management of overseas dramas has become more standardized and stricter: pre-trial, post-broadcast, territorial management, and can not be synchronized. Newly launched in 2015
Overseas film and television dramas must be given a full-scale film of the 1st quarter and be handed over to the Beijing Bureau for verification. After the approval of the film and television show, the license number will be obtained for on-line broadcast. Since April 1, 2015, unregistered overseas film and TV dramas are not allowed to play on the Internet. In this way, overseas dramas will be broadcast on the mainland for six months.
These announcements concerning the introduction of overseas dramas mean that overseas content purchased by video sites must be “certifiedâ€, leading to a lag of about half a year in the introduction of overseas dramas, which also makes the fans of US dramas and Korean dramas synchronize for the first time. The desire to catch up with foreign dramas cannot be realized. As far as the industry is concerned, whether pirated movies and television plays will come back is a very worrying issue.
Under the premise of tightening overseas drama introduction policies, overseas video dramas of various video websites will be more cautious. In the past, the phenomenon of domestic video websites competing for hot US dramas and Korean dramas is also cooling down. For the space reserved for the reduction of overseas drama next year, each video site will be filled with domestic dramas and home-made plays.
3, rehabilitate health programs: actors can not be host, not disguised advertising
Following the suspension of health programs such as “Health 365†and “Healthy Apricot Health†on June 6, 2014, the State Administration of Press, Publication, Radio, Film and Television issued a special emergency notice on September 29th of the same year requesting the strengthening of the review of health TV programs on TV stations. It is forbidden to advertise in the form of healthy programs. Notification requirements:
Since January 1, 2015, health programs can only be produced by television stations and must not be produced by social companies. Actors and social celebrities are not allowed to serve as health programs. In order to provide real, scientific, and authoritative information to the audience, The host of the health program must obtain the professional qualifications of the announcer and the host, and hold the certificate in accordance with the law. The host must effectively control the progress of the program, guide the guests to introduce relevant knowledge around the theme, and the actors and social celebrities must not serve as the health class program host.
In addition to the strict requirements of the host, the notice also specifies that the health program must not disguise advertising behavior in disguise. The notice sums up six types of advertisements, such as "direct or indirect publicity of drugs," or other "disguised" advertisements. Any health-related program that contains the above-mentioned content or other disguised advertisements will be recognized as a commercial advertisement, strictly in accordance with the "broadcast." "Management methods for television advertisements broadcast management" and other advertising management regulations.
4. “The Legend of Wu Mei Niang†cuts the chest and sets up a wonderful work.
At the beginning of this year, the television drama “The Legend of Wu Mei Niang†was suspended due to “technical reasons.†After the re-enactment, the following shots of the actress' chest were all deleted, and they were ridiculed by netizens as “Legend of Wu Datouâ€. According to the SARFT’s response, the “reinvented†clip of the drama is not just for costumes, but some of them are “unfavorable to the healthy growth of minors.†Before the play was aired, a group of male and female protagonists had been exposed in the “petalized†stills in the flower-filled bath. They were widely circulated on the Internet.
Although "Wu Mei Niang" cut the chest door so that the national audience can only see the Datoutie, but the State Administration of Radio Film and Television Department of the responsible person said that China's TV drama classification has entered the study of more than a dozen countries and regions outside the television classification system data research phase, Not only will the breakout period be considered, special channels may also appear. The Chinese TV drama classification system will refer to the standards of developed countries, ie, it is divided into TV dramas that are not suitable for minors to watch, and TV shows that parents need to watch and television shows that are suitable for all viewers.
5. Satellite TV bans entertainment on June 6-8 to mourn the death of the Oriental Star
On June 1, after the “Star of the East†cruise ship was overturned on the Yangtze River, several TV stations received a notice from the State Administration of Press, Publication, Radio, Film and Television requesting the suspension of entertainment broadcasts during the daytime and evening prime time on June 8th and 9th. A number of TV stations have spontaneously adjusted their programming since June 6th. CCTV has decided to stop playing variety entertainment programs from June 2 to July 7 several days in advance.
After the "Oriental Star" overturning news was announced, CCTV set a tentative entertainment program for one week. On the morning of the 6th, CCTV's "Avenue of Stars" program released an official Weibo news. The program of "Avenue of Stars" that was originally scheduled to be broadcast by CCTV at that night will be suspended.
In addition, Dragon TV, Jiangsu Satellite TV, Shenzhen Satellite TV, and Jiangxi TV have announced plans to stop the broadcast of entertainment programs. As of the press release, Hunan Satellite TV and Tianjin Satellite TV have not confirmed the adjustment plan, but said that they will adjust the program according to the requirements of the General Administration of Customs.
6. The “Limit to Real Order†is not true, but what signals did it send to the industry?
The rumors about SARFT came again and ran the show. The figures are all over the city.
"First: In 2016, in the first quarter, a TV station can only have a reality show. Reality shows must be close to the people. You can't exaggerate the facts and make a mess of the truth. Second: The reality show that is being broadcast must be authentic and reliable. The reality show can only be broadcast for one season in a year and cannot be repeated for multiple seasons. The rebroadcast in the daytime cannot exceed two times. The second one is said to be implemented from July."
On June 5, Gao Longli, director of the Publicity Management Department of the State Administration of Press, Publication, Radio, Film and Television, denied the reality show restrictions. He said that the specific management clause in the rumors is not true, but he believes that such rumors are not a bad thing.
Gao Changli said: “The restrictions on the use of real orders means that everyone is paying attention to, thinking about, and studying reality TV shows. These discussions have also provided a lot of public opinion for our management. Reality shows still have to be done, but they must be correct. Guide, how to do more meaningful and valuable."
There are many clauses in the "Limiting Order" on the Internet. It also points to this. For example, the reality show must be authentic and reliable and not exaggerated. It must be close to the people. In addition, the celebrity star of Jiangsu TV is in love with the reality show "We Love It". Over half of the airing was rectified, and ordinary love shows were added. All these show that although the "Limiting Order" does not exist, all kinds of novelty games and some embarrassing issues of reality show have been closely watched by the Directorate-General.
7, Star TV channel will add subtitles throughout the time
General Administration Bureau Spokesman Wu Security revealed on June 5 that the General Administration of Administration of China is promoting the synchronization of satellite television channels throughout the country and adding subtitles to promote conditional star TV news programs to increase sign language synchronization so as to improve public service capabilities. .
The State Administration of Press, Publication, Radio, Film and Television issued a "Implementation Plan for Implementation of the Opinions on Accelerating the Construction of a Modern Public Cultural Service System," from the viewpoint of accelerating the improvement of the standards system, intensifying the implementation of key projects, focusing on improving service capabilities, strengthening technological innovation, and integrating development. In four aspects, the effectiveness of public services will be fully enhanced and the people's growing spiritual and cultural needs will continue to be met.
The State Administration of Press, Publication, Radio, Film and Television requested the press, broadcasting, and broadcasting departments in various parts of the country to further improve the ability to produce and transmit national language radio, film and television translation systems, and the ability to publish and publish ethnic minority languages ​​and bilingual books, as well as press, film and television accessibility, and accelerate the promotion of migrant workers' movies. , reading and reading newspapers and other cultural constructions are included in the public cultural service system of permanent residence.
8. 6.10 Notice: First mention of "Internet radio and television services" and its supervision
June 10, 2015, or will be the day for the domestic TV industry to have a “milestoneâ€: The State Administration of Press, Publication, Radio, Film and Television released the “Administrative Measures on Internet and other Information Network Communication of Audiovisual Programs (Revised Draft)†for Public Comment Notice".
First, the first mention of "Internet radio and television services"
Second, the first formal definition of "Internet radio and television services" regulatory body
1. The supervision and management of Internet radio and TV services throughout the country shall be the responsibility of the State Administration of Press, Publication, Radio, and Television;
2. The supervision and administration of Internet radio and TV services within each administrative region shall be the responsibility of the press, publication, radio and television administration department of the local people's government at or above the county level.
3. Launch the public to supervise online radio and television services.
Although it is only an opinion draft, it can be seen from the SARFT's macro-management ideas. IPTV and Internet TV are considered by the media industry, including Li Ruigang, as the decisive battleground of the media industry. The regulation and control of the SARFT will undoubtedly determine the future pattern of the broadcasting industry.
9, "anti-fascist" month, 8+1 satellite broadcast two related dramas
2015 marks the 70th anniversary of the victory of the War of Resistance Against Japanese Aggression and the victory of the World Anti-Fascist War.
Last year, the SARFT requested TV to broadcast anti-fascist TV dramas in September. The theme of this year’s “anti-fascist†month is about to start, and the specific broadcast guidelines formulated by the General Administration of the People’s Republic of China on the subject of the “victory of the anti-fascist war†have also been issued.
From July to September, each broadcaster will broadcast one or two anti-fascist television dramas, and the repertoire must focus on the quality and influence of quality products. However, almost all TV stations stated that because of their early preparations, this year’s anti-fascist theme month will not affect major dramas.
Specific broadcast guidelines include:
1. The guidelines are only for 8+1 major TV stations, including Jiangsu, Hunan, Zhejiang, Beijing, Shandong, Tianjin, Anhui, and Oriental TV and CCTV.
2. The broadcast time of the theme of the month is from July 1 to the end of September. The request is to broadcast one or two anti-fascist theatrical plays, covering two time points of the July 7th Incident and the victory day of the September 3rd Anti-Japanese War.
3. The Directorate General of the selection of repertoire also emphasized the importance of quality and influence, and never allowed the anti-Japanese drama to take this opportunity to make a comeback.
4, the inspirational theme style health costume drama can also be broadcast in this period.
Concluding remarks: From 2014 to 2015, the State Administration of Press, Publication, Radio, Film and Television has been very busy and public pressure is also very high. He shot gorgeously and made a significant effect. However, in addition to the control, how to use the internal innovation to pull users back to the TV before the radio and television departments need to think about the issue.