Those familiar with the home appliance industry should know that the sales of the domestic appliance industry has been in a downturn since the end of last year, especially in the color TV industry. Due to various factors such as the saturation of the domestic market and the oversupply of the market, many home appliance brands have suffered continuous losses. . However, in some recent reports, it has been found that such a home appliance brand has achieved a 32.49% increase! This brand is Konka, an old domestic brand that has been with us for many years. Its product strength does not need to be said. I remember that there is a Konka TV in my home. It has not been used for 10 years. Its excellent quality and good brand image are also deep. Human heart. Konka’s earnings report from the previous period showed that 2017 increased by 32.49% compared with last year. This indicator has ranked first among domestic color TV listed companies. Isn't the color TV industry already cold winter? Why can an old brand like Konka grow so fast? It is because Konka does not stick to the home appliance industry, relying on the efforts of home appliances in the Internet business, financial business and other aspects to turn the performance into profit, can achieve more than 30% growth. Of course, Konka has not given up the home appliance industry, and can even rely on the development of other aspects of the business to drive the improvement of the home appliance industry! Today, Konka's Internet business is in fact complementary to the color TV industry's main business. This synergy is clearly evident from this year's semi-annual report. In the first half of this year, Konka's large color TV business achieved a contrarian trend in the overall environment of the industry's overall decline of 25% and increased its business growth rate to 2.5%. Although the 2.5% increase is not eye-catching, it is also unique in the cold winter environment of the entire home appliance industry. I am very impressed that an old-fashioned home appliance brand can be transformed smoothly, and we can not forget our own home appliances, or even give up! Still have to work hard. Many people say that for the well-established home appliance brand Konka, the emerging business is strong enough to take on more performance shares. This is what every company that needs to be upgraded and transformed is dreaming of, but obviously can not blame the rise of new business in the tradition. The weakening of the main business, which is the concept of common development. While developing new business, Konka is also constantly updating the traditional business with low profit. The feelings of the home appliance industry are really touching. The financial business is an emerging business planned by Konka since 2016. In fact, this new business is closely related to Konka's color TV business. By effectively extending the value of the upstream and downstream supply chain of Konka color TV, a reasonable and efficient value center is formed. Logistics has been upgraded to capital flow and profit flow. In fact, this is precisely the guarantee of the Kangjia color TV industry chain from the side. The Internet business is Konka's deep development since 2015, relying on the user resources of Konka Color TV. It is also through this in-depth development that it has benefited from Kangjia’s annual revenue of over 100 million yuan. There are indications that Konka is constantly strengthening its color TV business while developing new business. There are not only excellent new products directly targeting the large color TV business, but also various new ideas around the home appliance industry. Bless our domestic appliances can be beautifully transformed, after all, your excellent quality, we all know! Household Electrical Appliances gree , https://www.greegroups.com
