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Hybrid Cloud's Seven Trends in 2018
In the era of "Internet +", cloud computing has experienced significant growth over the past few years. Today, hybrid cloud is becoming a top priority for many enterprises, especially within traditional industries. As for the current state and future outlook of hybrid cloud development, it's safe to say that we are entering its golden age.
The key challenge lies in how businesses can leverage new hybrid cloud solutions to achieve their strategic goals while ensuring optimal performance. With this in mind, what were the major trends in hybrid cloud technology in 2018, and how should companies adapt?

As technology continues to evolve, new trends emerge every year. In 2018, hybrid cloud was undoubtedly one of the most prominent areas of innovation. To meet customer demands, hybrid cloud solutions will continue to evolve. The ability to effectively implement these solutions and maintain high performance remains crucial. So, what were the main trends in hybrid cloud for 2018, and how did businesses respond?
**Trend 1: Enhancing Customer Experience and Business Outcomes through IoT**
The Internet of Things (IoT) offers real business value, and it's essential for companies not to see it merely as a collection of connected sensors and devices. Companies that focus on business outcomes from the very beginning tend to reap greater returns. Many organizations have found that without a clear business focus, even well-intentioned projects often fail.
A great example is our collaboration with the AMO Sports Organisation (ASO), the organizer of the Tour de France. ASO aimed to integrate digital technology into the sport, using it to protect broadcasting rights and create new revenue streams. At the core of their solution was IoT—each bicycle in the race was equipped with GPS, transmitting location data to a central station. However, just having the equipment wasn't enough. The real value came from transforming raw data into actionable insights, helping riders better understand the race and improve their strategies.
**Trend 2: Cost Control in Hybrid Cloud Becomes a Widespread Challenge**
A few years ago, many companies moved their infrastructure and new applications to the public cloud, hoping to reduce costs, simplify operations, and cut down on staff. However, in recent years, many realized that these expectations were often unmet.
Looking ahead, more companies will re-evaluate the ROI of their early cloud initiatives. They’ll also adopt smarter tools to manage expenses and optimize their usage-based budgets. Some may even choose to build private clouds instead of relying solely on public cloud services.
**Trend 3: Growing Awareness of the Platform Economy**
Digitalization is reshaping the way companies operate. Businesses are beginning to recognize the full potential of the platform economy and how it impacts their operational models. As more companies adopt digital front ends, revenue-generating digital assets are changing the way businesses function.
Operating on a platform requires upfront investment and a shift in both business and pricing models. Companies must also consider new risks and longer sales cycles, which can affect cash flow and compensation structures.
**Trend 4: Hybrid Cloud Solutions Become More Industry-Specific**
In 2018, we saw a rise in vertical-specific cloud solutions. Smaller providers sought to differentiate themselves by offering tailored services. These companies focused on building specialized solutions to gain market share and establish credibility in niche sectors.
These vertical solutions span the entire XaaS stack, from infrastructure to application development tools. This allows customers to build new services with confidence, knowing they’re compliant and secure.
**Trend 5: Rise in Demand for Hybrid Cloud Management Tools**
Enterprises increasingly rely on multi-vendor cloud environments, both public and private. While beneficial, managing such complex infrastructures is challenging. As a result, companies are investing in robust hybrid cloud management tools to streamline operations.
These tools help standardize services, enabling businesses to deliver consistent experiences to internal and external users. With the right management platforms, companies can efficiently operate and scale their cloud ecosystems.
**Trend 6: Talent Shortages in Hybrid Cloud Skills Continue to Grow**
The pool of skilled professionals capable of implementing and managing hybrid cloud solutions is shrinking. This shortage opens up opportunities for service providers that offer highly automated solutions.
Automation reduces operational costs and improves efficiency for both providers and customers. It also increases demand for software engineers, as companies seek talent to support digital front-end development.
**Trend 7: Expectation of Unified Network Security Across All Platforms**
In 2018, companies demanded stronger security measures that covered both on-premise and cloud environments. They expected these protections to be embedded within the core of smart security systems.
Organizations began evaluating service providers based on their ability to detect and respond to threats across distributed architectures. Vendors needed to demonstrate readiness to address emerging risks in digital infrastructure and cloud environments.
As 2018 approached, the hybrid cloud landscape continued to evolve. Leading ICT service providers like Kaikai offered simplified, user-friendly, and secure hybrid cloud solutions. These innovations helped businesses stay in control, manage risks, and achieve their business objectives. Through continuous technological advancements, companies could confidently navigate the challenges of the digital age.