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Hisense's big move to improve the quality of television should be subversive
Next month, the highly anticipated new iPhone will finally hit the market, and the tech world is buzzing with excitement as we inch closer to uncovering the secrets of the next generation of iPhones. Apple’s annual tradition of sparking speculation over its upcoming products has become a major event in the tech calendar. Every time a new product is unveiled, rumors and leaks flood the internet, driven by our insatiable curiosity. Recently, the TV industry has joined in on this guessing game, thanks to a set of posters released by Hisense, a leading Chinese TV manufacturer, in celebration of the Lunar New Year. These posters hinted at the launch of their new ULED TVs on September 7th.
Looking closely at these posters, the number "7" ties into the Tanabata festival theme, while the metallic textures suggest a sleek, silver frame for the TV, possibly featuring a CNC high-light trim for an enhanced aesthetic appeal. The text on the posters emphasizes sound, landscape, and legendary elements, representing the sound quality, picture quality, and design aspects of the new TVs. The tagline, "Only U, With U," confirms that this will indeed be a ULED TV.
While this might seem similar to previous product releases, Hisense, known for its commitment to superior quality, has taken an unusual approach by prioritizing sound quality over picture quality. This bold move suggests that the new product will place significant emphasis on audio performance. Supporting this theory is another poster highlighting the concept of a "broad vocal range," indicating a focus on rich, dynamic sound. The new model is called the NU7700 and belongs to Hisense's "Influence Series." This marks the debut of a new lineup for Hisense, potentially signaling a breakthrough in TV sound quality.
Traditionally, TV sound quality has lagged behind picture quality due to the physical constraints of ultra-thin designs. Space is essential for sound production, and thin TVs struggle to accommodate adequate sound systems. As a result, most TVs prioritize mid-range vocals and high-frequency sounds while struggling with low-frequency reproduction. However, this changed when Sony introduced the A1 TV earlier this year. Using OLED screens and "Acoustic Surface Audio" technology, Sony managed to produce sound directly from the screen itself, creating a more immersive experience. But how will Hisense, with its LCD screens, achieve something similar?
Could Hisense opt for an external Soundbar to compensate for the limitations of ultra-thin TVs? While this solution is common among competitors, it compromises the seamless design Hisense values so highly. Given their emphasis on beauty and unity in design, it seems unlikely that they would abandon their signature style. Could Hisense have developed innovative "black technology" to overcome these challenges?
Hisense’s track record in sound quality is impressive, particularly in their recent products. For instance, their existing series incorporated professional sound engineering from Waves, with nine EQ settings—double the standard for TVs. They’ve also introduced features like super bass, enhanced vocals, and clear trebles, resulting in sound quality that rivals premium models. It remains to be seen whether the new NU7700 will continue this trend or introduce entirely new innovations.
Another intriguing possibility is whether Hisense will leverage its sponsorship of the 2018 FIFA World Cup to enhance the TV’s audio capabilities. Imagine surround sound that recreates the atmosphere of a live stadium. If Hisense integrates such advancements, it could redefine the home entertainment experience.
As we wait for the official unveiling in just seven days, the anticipation builds. Will Hisense deliver a groundbreaking product that sets a new benchmark for sound quality in TVs? Only time will tell. Stay tuned for the latest updates on Hisense’s new ULED TVs and other smart TV developments at Smart TV Information Network Sofa Butler, your go-to source for all things smart TV and box-related.