AWE2016 upgrade: Seven halls sing Internet +

AWE2016 upgrade: Seven halls sing Internet +

AWE changed its name and upgraded its positioning

It can be said that AWE just held in March 2015 has achieved unprecedented success. As the largest annual event of the home appliances industry, the active participation and ingenious display of global mainstream companies, as well as the importance attached to the exhibition, further boosted the influence of AWE in the world.

At AWE2015, JD.com showcased the bright future of smart living through the smart home lifestyle model created by MICROLINK Super App; JAPAN's color TV giant Sharp puts the world's most cutting-edge 8K ultra HD product on AWE2015 to show its emphasis on the Chinese market. . Haier, a prominent Chinese mainstream company, not only displayed a large international exhibition booth with over 2,000 square meters, but also held U+ smart life innovation conferences, brand conferences, supplier collaborative innovation conferences, and industry 4.0 strategies. Five millennium press conferences such as the Internet factory have even made meticulous planning and huge investments in how to attract audiences to touch and perceive the organization, etc., and Qingdao Haier’s stock has thus been steadily confined within the industry for two consecutive days, causing a sensational effect.



Obviously, AWE is not a platform that can be freely treated. Jiang Feng, chairman of the China Household Electrical Appliances Association, said that AWE has gone through more than 20 years and has received active support and support from the whole industry including global household electrical appliance companies. The scale of display and industry and social influence have increased year by year. , has grown into one of the world's three major home appliances and consumer electronics show.

Today's AWE is not just an exhibition in the home appliance industry in a simple sense, but an all-dimensional integration, showing trends and achievements in home appliances, the Internet, IT, smart home, consumer electronics and other fields, in the Internet + trend of thought Catalyzed, AWE will once again usher in a new upgrade positioning.



According to Liu Orange, head of the AWE exhibition, AWE is increasingly becoming the core platform for home appliance industry integration and gathering together. The integration and cooperation among enterprises based on the application of Internet technology, from the innovation of the concept of consumption to the transformation of the channel business structure, from the improvement of the product power of the enterprise to the transformation of the downstream pathway, various problems arising therefrom, various kinds of exploration, All kinds of anxiety and various demands can be found in AWE's major high-profile theme forums.

Liu Cheng stated that AWE2015, which has been trusted and supported by home appliance brands, has become a thing of the past. From this moment onwards, AWE2016's curtain will begin. The Chinese name of AWE will be officially renamed as “China Household Electrical Appliances and Consumer Electronics Fair”. AWE2016 will be held next year 3 On the 9th to the 12th of the month, the Shanghai New International Expo Center will continue to be held. The scale of the exhibition will be increased to 7 pavilions, and the display area will increase by 40 percent. The impact will be launched for the first time to 100,000 square meters. The rapid growth for several consecutive years has made consumer electronics not only AWE's most growth areas, but also AWE's most important content. AWE will continue to increase 3C digital, communications equipment, wearable devices, digital homes and other consumer electronics details. Sub-domains. 2016 is destined to become a milestone for AWE.

In the Year of the Internet + AWE, "Internet + Your Home" will be the new theme of AWE. “Internet+” allows the deep integration of the Internet and the traditional home appliance industry to create a new development ecology; AWE2016 will fully demonstrate the “Internet+” role in the optimization and integration of the home appliance industry, becoming an innovative display platform for displaying the smart ecology and future family vision. .

According to the organizers, with the theme of “Internet + Your Home”, AWE2016 will launch the Smart Home Experience Pavilion again. After AWE2015 was launched, the area will double from 6,000 square meters to 12,000 square meters. The entire exhibition hall will be It will be used for "Future@Home" smart home experience show. At the exhibition site next year, the organizers will also launch multi-field discussion forums such as Smart Theme Salon, Maker Road Show, and other cross-border discussions with authoritative platforms such as Qianjia.com, smart home model room, smart hardware and platform exhibition area, and maker team exhibition area. The four thematic exhibition areas of the AI ​​and AI exhibition area will tell you that the future of smart life is no longer a wishful imagination. Up to now, Ali and Xiaomi have expressed their strong desire to participate in AWE2016. The organizer is discussing detailed planning with both parties. It is believed that AWE2016's future home will surely burst into the audience once again, becoming a new technology and new product for family smart life. The highest platform.



In this conference, Sun Jingyan, Vice President of Haier Home Appliances Group, represented by hardware manufacturing enterprises, Yan Xiaobing, Vice President of Jingdong Group, and Fan Xiaochong, Executive Vice President of Sunshine Group, represented the real estate company. The speech explained the meaning of “Internet+, your home” from different perspectives. The founder of Qianjianet Xiang Zhonghong demonstrated the intelligent robot on the spot and led everyone to look forward to the smart life in the future. The AWE of the Internet + sounded an assembly number in advance.

The creators of core hardware, such as Coretronics, Maxense, AiChaYou, Squirrel Interconnect, and Osmanthus Network Technology, also performed roadshows on their newly developed smart devices at the press conference, allowing the outside world to experience AWE2016 ahead of schedule. The smart upsurge of the maker team's exhibition area will be detonated. At the AWE2016 site, you will see more demonstrations of the actual products of the Maker Project.

In addition, for the global influence of AWE2016, the organizers will continue to send strong invitations to overseas media and buyers. AWE2016 International Promotion Conference and International Media Day have for the first time introduced effective internationalization strategies and represent the highest home electronics products. China Home Appliances Aipulan Award, AWE's unlisted offline product experience and online real-time purchase combined with the "JD.com Fresh Purchase", continued heavy investment in the AWE core dealer reception program and audience invitations, creating a real consumer guide is full of The "City Festival" of fun experience will all belong to AWE's different labels and will be AWE2016's worthwhile outstanding projects and activities.