There are several large LED display screens on Zhongshan Road in Zhejiang. At the beginning of the show, everyone said that they had a face to Ning, but after a short while, some citizens began to complain, especially those living near the LED display. They say that LED displays bring light pollution, and the commercials that are broadcast will attract the attention of passers-by, which may lead to traffic accidents.
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Ms. Zhang, who lives in Taikoo Shing, told reporters that she has not slept in the past few months since she installed the large LED advertising screen on the opposite side of the Century Oriental Commercial Plaza. "I have neurasthenia and can only buy thick blackout curtains," said Miss Zhang. The reporter turned around in the downtown area and found that there are quite a few LED advertising screens, including the Post and Telecommunications Building, Wanda Plaza, Century Oriental Commercial Plaza, Nanyuan Shoes City, Xinhualian and other structures. Some advertising companies are planning to install this. LED advertising screen. There are five pieces in the short distance of a few hundred meters from Zhongming Street to Jiangxia Bridge. Due to product technology innovation, the cost is getting lower and lower, and the advertising efficiency is good. From the development of big cities such as Beijing and Shanghai, LED advertising screens are more and more a big trend, and Ningbo's LED display will also become more and more. many.
At the intersection of Zhongshan East Road and Kaiming Street, Assistant Commissioner Liu, who assisted in directing traffic, told reporters that the LED screen here had been there last year, which had a little impact on traffic. Some passersby often stared at the screen when crossing the road, not paying attention to the side. Vehicles. The LED screen also has an impact on him. Master Liu said that the LED screen is very reflective when it is sunny. After standing for 3 hours at noon, the eyes hurt and hurt.
What are the requirements for applying for LED screen installation? The reporter asked the city's environmental protection department, and the staff replied that the installation of the LED screen does not require an environmental assessment. The staff of the Municipal Urban Management Bureau said that it is only necessary to contact the industrial and commercial department to install the LED screen.
Huang Helou, member of the CPPCC National Committee and the Department of Applied Meteorology of the Municipal Meteorological Observatory, submitted a proposal entitled “Proposal for Planning and Managing Good LED Advertising Screens†during the two sessions of Ningbo City this year. He suggested that the relevant departments organize investigations as soon as possible and make timely development. The identification criteria for urban light pollution shall be detailed in the layout, design, construction, location, orientation, distance from residential areas, brightness, and lighting time of LED advertising screens, and shall rise to local regulations or Regulations.
A few days ago, this proposal has been handed over to the Municipal Urban Management Bureau. Yesterday, a staff member of the bureau revealed that because the management of LED advertising screens involves many administrative departments such as industry and commerce, environmental protection, radio and television, etc., they are preparing to contact the relevant responsible persons of each unit to open a coordination meeting in the near future to manage LED advertising screens. Work for full communication.
Nanjing standard electronic advertising screen settings
At the end of December 2009, the Nanjing Municipal Appearance Bureau, the Municipal Industrial and Commercial Bureau, and the Municipal Radio and Television Bureau jointly researched and formulated the “Regulations on the Management of Outdoor Electronic Display Settingsâ€, which set certain specifications for its setting and broadcasting.
The regulations are clear, the urban management department is responsible for the planning, setting and daily management of outdoor electronic display settings; the industrial and commercial department is responsible for supervising and managing the use of outdoor electronic display advertising; the radio and television department is responsible for the outdoor electronic display for audiovisual programs. Approval and daily management, supervising its signal transmission and broadcast safety. 