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A new selection of Seed vinyl acoustics domestically launched in the young age
On August 18th, the "Black's Vinyl Party & HYM-Seed Vinyl Smart Audio China Debut" took place in Beijing's 798 art district. The event lasted for four and a half hours, focusing on vinyl culture with the slogan "Back to Black." Throughout the event, the HYM-Seed vinyl smart speaker was showcased from various angles, demonstrating its unique features and advantages. The launch was joined by Wu Jialun, Managing Director of Universal Music Greater China, who collaborated to release the "BEYOND Best Live Commemorative Vinyl Smart Speaker" and multiple new vinyl albums.
The venue not only offered guests an immersive experience with the HYM-Seed but also featured a display of the world’s top 25 black vinyl collections, the black plastic production process, and thousands of vinyl records known as "black squirrels," allowing on-site auditions. Rappers and renowned DJs, including tigers and 4TAEL, added a vibrant touch to the event with their live performances, embodying the arrival of a new era of vinyl culture with a modern, cool aesthetic.
In today's fast-paced digital age, convenience often trumps the more traditional and cumbersome methods of enjoying music, such as vinyl records. However, the global vinyl market has seen a resurgence, with increased sales of both vinyl records and turntables. This trend highlights the irreplaceable charm of vinyl. In China, while there is a growing interest, the domestic vinyl culture still requires time and effort to fully integrate into daily life. This event was a significant step toward promoting vinyl culture domestically.
Organized by HYM, an original vinyl smart audio brand under Heyyo Music, the event brought together talent from Taiwan for branding, design, and research and development. By collaborating with international record companies and domestic vinyl production lines, HYM has created a stylish and youthful brand that stands out in the market.
HYM-Seed redefines modern vinyl living by integrating a turntable and speaker into a single, elegant device. Unlike traditional systems requiring multiple components, HYM-Seed offers a high-fidelity sound output with simplified operation and connectivity options, aligning perfectly with modern lifestyles. Its innovative design addresses issues like vibration interference, ensuring superior sound quality.
At the press conference, HYM announced a strategic partnership with Universal Music. Together, they unveiled the limited-edition "BEYOND Best Live Commemorative Vinyl Smart Speaker," featuring a dark leather-wrapped case and a classic rock gesture logo. Additionally, several Universal artist vinyl albums were released, offering a diverse range of physical albums and merchandise for the Chinese music scene.
HYM also provided an interactive experience, showcasing vinyl production processes and a collection of black plastic records. Their custom service allows both musicians and regular users to transform their creations into vinyl, fostering personalization within the vinyl culture.
Contrary to common perceptions of vinyl as outdated, this event highlighted its versatility and modern appeal. Performances by DJs and rappers demonstrated how vinyl transcends genres, embodying more than just a medium for music—it represents a lifestyle. Attendees expressed excitement over discovering the joy and potential of vinyl.
This event marked a pivotal moment for Chinese vinyl culture, with HYM leading the charge in hardware innovation and content creation. Collaborating with Universal Music, HYM became a leading force in contemporary vinyl culture, bridging tradition with modernity.