Rapid development of Western European markets with 45% penetration of smart TVs

Smart TVs have become the preferred choice for many users because of their rich features. This situation not only occurs in China, but also in foreign markets. Recently, Parks Associates, a well-known market adjustment company, announced a set of survey reports on the smart TV market in Western Europe. According to the survey report, at present, the penetration rate of smart TVs in Western European countries has reached 45%. Let’s take a look at them together.



Western European countries have achieved 45% penetration of smart TVs


According to a survey report by Parks Associates, 45% of the surveyed countries in the United Kingdom, Germany, France, and Spain have smart TVs. This is because broadband is highly popular in these countries. To some extent, it also led to smart TV sales. It is worth noting that for those who did not purchase smart TV homes, they also conducted future purchase intention surveys. The survey results show that 33% of Western European household users plan to purchase smart TVs within the next 12 months.

It is worth mentioning that in the survey on pay TV programs, the results showed that the number of pay TV viewers in Spain was 50%, the percentage of pay TV viewers in the UK was 74%, and the proportion of pay TV in France was 75%. Western Europe, the country with the highest pay-TV audience, is Germany, which accounts for 87% of the total.