Clearly "virtual" price: see if you will "cut" "The building materials products on the market are indeed clearly marked, but the target is 'virtual' prices. If they do not bargain, they will be slaughtered if they are not careful." A few days ago, after fought in the major building materials markets in Jiangcheng, Ms. Liu told the new lake house after renovation. Visiting some building materials markets found that this phenomenon is ubiquitous. The price of various products is often far away from the transaction price. High price and high discounts seem to be the “hidden rules†in the industry. In the survey, it was found that the "Chang" crystal lamp is the most chaotic in the lighting market. According to sources in the industry, the price of lighting is generally high, ranging from 30% to more than 100%, or even more. The reporter saw in the lamps and lanterns stores that the original price of nearly 10,000 yuan was only 1,500 yuan after the discount of the crystal lamps. A lighting shop in Hanxi Building Materials Market specializes in crystal lamps. The sales staff introduced that these lighting products are imported from some manufacturers in Guangdong, some are domestic crystal, and some are imported crystals, and the price gap is very large. For a fancy living room lamp with ten lamp beads, some have a priced price of 2,000 yuan, and some have a priced price of 4,000 yuan. She introduced that the purchase was made by various manufacturers in Guangdong, and what kind of style was best-selling on the market, so there was no manual and no packaging. It was a cardboard box. “The average consumer slashes the price, and it is based on the quotations in the store. However, many lamps have to make profits after playing the folded ones.†Zhang Bing (a pseudonym) who has been engaged in the building materials industry for many years introduced the reporter on November 2 last year. For example, a consumer selected a good lighting price is more than 3,000 yuan, the price back to more than 2,000 yuan, I feel satisfied. Then add up the price of all the selected lights and calculate the total number. Then pay the money and leave. “We will be very happy to meet such buyers. But there are also some astute consumers who will ask for discounts after they have all been selected. Generally, we will be very difficult to perform, but in reality, we have to earn 40% off. The question of earning more and less," said Zhang Bing, has worked in this line for many years, and sometimes feels uneasy, but the market is like this, in order to make money can only follow the flow. "In addition, many people buy glass at the price of crystal! This is also the source of profits." Zhang Bing said that the crystal lamps are expensive because of the high purity of crystals. However, under the attraction of huge profits, many merchants use glass sanding to create "crystal lamps." Many consumers are unaware of the fact that they have bought the cheap, which is actually a good thing. Since there are not many well-known lighting brands in China, many of the best-selling products for brand lighting will be copied by small brands. For small brands, the raw materials used are relatively poor. “For example, sheepskin lamps, there are not many lamps that are actually made from sheepskin on the market. Most of them are made of parchment with a texture similar to that of sheepskin. Because the plasticity of parchment paper is strong, manufacturers can create a lot of unique sheepskins. light." In addition to light accessories, sanitary ware, furniture and other products have a relatively large range of discounts. Even well-known products have discounts of varying degrees. Ms. Liu introduced that every time you buy building materials, you must find a colleague or a friend who has already been renovated to ask for a price, otherwise it is easy to buy high-priced products. For example, she fancy a certain brand of toilet, when the price is more than 4,000 yuan, in a building materials supermarket to play 7.5 fold, she felt more cost-effective, they paid the full amount. Which know later to listen to a friend introduced her discount to participate in group purchases is 6.6 fold. In the face of such a chaotic market, consumers must be careful about embankments during the purchase process in order to avoid being embarrassed.