Chinese lighting and lighting companies need to find suitable marketing strategies

After more than 30 years of rapid development in the lighting industry, incandescent lamps ushered in energy-saving lamps, LED lighting, and the lighting industry has undergone superficial development for 10 years, with the ancient town as the main production base lighting industry in recent years, a full-scale eruption, lighting Consumption accelerated in full speed.

In 2010, the lighting and lighting industry ushered in tremendous opportunities for development. First, under the “low-carbon economy” and “energy-saving and emission-reduction” policies, the Ministry of Science and Technology launched the Ten Thousand Cities Project and the government-subsidized energy-saving lamps. Commercial lighting, traffic lighting, and home lighting have increased energy requirements. At the same time, LED lighting, solar street lighting and other new stimuli have caused the lighting industry to be in full swing; while in the lighting market, lighting cities, lighting wholesale markets, and stores have risen frequently, lighting market. It also mainly reflects the overall increase in the level of lighting consumption, as well as the rapid renovation of furniture, home appliances, another major mainstream consumer industry.

Comprehensive analysis of lighting lighting industry

These lighting companies, lighting manufacturers, lighting stores, often with joint-stock companies, joint ventures, private individuals, etc., the entire industry is already quite complex and mature. The lighting manufacturers mainly have two aspects: 1. Lighting giants, such as Foshan Lighting Co., Ltd., NVC lighting, neon lighting and OSRAM, Philips, Panasonic, etc.; 2. Lighting companies, such as Shengqi, Kaiyuan, Qi Long and other lighting brands.

Its market structure is mainly formed by five major structures: First: Red Star Meikailong, actually home and other national chain professional furniture city; second: Lighting companies own professional stores, brand stores, such as Huayi, Op, NVC, Midea And so on, lighting giants have begun to monopolize chain stores or monopoly cities in the country; thirdly: Shilihe, Hanlai, Lanzao and other professional lighting cities, lighting wholesale cities, and lighting fittings cities; fourth: lighting chain stores, such as Lizhen Lighting, art lamp master, Aidenmei, brand stores; fifth: lighting retail stores, lighting accessories stores, supermarkets, hardware stores and so on.