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Ye Bingfeng: Three Steps from Falling to the Big King
In 1992, Ye Bingfeng, a Yongtai young man who participated in four college entrance examinations consecutively but fell into the list with 3,000 yuan, came to Fuzhou to take the world. After 14 years, Fuzhou Tianyi Tongyi Electric Co., Ltd., which he founded, has grown to an annual output value of 1 More than 100 million private enterprises, the products are exported to the whole country, and the market share in the province has accounted for more than half of the country. The reporter recently interviewed Ye Bingfeng to explore his path to success. Starting from the street stalls in September 1992, Ye Bingfeng, who has experienced four college entrance examinations, came to Fuzhou. He first set up a booth in Wuyi Square, wholesale shoes, pencils, lighters and so on. In March 1993, he contracted a school-run factory, Yuejiang Switch Factory, in Yuefeng No. 10 with a monthly rent of 1,000 yuan, and began to get involved in the machinery parts processing industry. At the beginning of the business, there were 4 employees. Planting with the head leaf Bing Feng is full of ambitions, intends to do a big job, did not expect that just started, he planted a big heel, and suddenly lost more than 60,000 yuan. From March to September 1993, through the introduction of a classmate's brother, Ye Bingfeng and Fuzhou (Youlian) Packaging Machinery Co., Ltd. cooperated to undertake the spare parts processing business of the factory. Who knows that the market is suddenly changing, the company's products suddenly fall out of favor in the market, a large number of products can not be sold, can only be piled up in the warehouse. Although Ye Bingfeng has already delivered the goods, but the goods are not available, the packaging machinery company has always carried out various reasons. In this way, in order to process this batch of goods, Ye Bingfeng borrowed from relatives and friends, and spent tens of thousands of yuan in the initial investment. Ye Bingfeng said that this payment has not been recovered. Ye Bingfeng said that during that time, it was the most difficult time in his business. Because he owes a debt, he does not even dare to go back. But the parents are very supportive of him and encourage him to say, "No problem, don't be afraid of difficulties, I believe you can stand up again." Seeking change is always going to face reality. In the next 10 days, Ye Bingfeng's state is almost crazy. . He wakes up every morning when he doesn't shine, then rides his bicycle to find customers on the street. When he hears the sound of the machine in the yard, he immediately stops and goes to sell. As long as he has a machining business, he will do it. Within 10 days, he visited a total of 63 machining customers, almost all of the entire Fuzhou City, and visited the business objects that he could find at that time. One of these customers is very important to him. This is the original business of this customer, which changed Ye Bingfeng’s entrepreneurial path. At that time, the first switch factory in Fuzhou had 1000 sets of switch accessories business, so it took about 1/3 to let Ye Bingfeng do it, which is 300 sets. After getting the drawings, Ye Bingfeng began to study hard. He said, "For others, this may be a small part of their business, but for me, this is all of mine." Ye Bingfeng's college entrance examination is mainly because the liberal arts are too bad, but the mathematics is very good. This is very helpful for his research drawings. In addition, one of his classmates in the first year of high school has graduated from Shanghai University of Science and Technology (now Tianyi Tongyi Electric Chief Engineer). After learning about Ye Bingfeng's situation, after work every afternoon, he worked hard to ride him from Mawei. Study the drawings together. Soon, the product is produced. Because the one can be used, and the quality is very high, the manufacturer is very satisfied, let the rest of the 700 sets let him do. Do a set of such high-voltage switch accessories, can get a gross profit of 600 yuan. As the saying goes, "Men are afraid of getting into the wrong line, and women are afraid to marry the wrong man." Through this opportunity, Ye Bingfeng believes that he has finally found a suitable industry for him. Since then, he has dedicated himself to switching, circuit breakers, etc., and regards it as his own. Career pursuit.