Guangzhou Etmy Technology Co., Ltd. , https://www.gzdigitaltalkie.com
As the name implies, the core of O2O implementation lies in the integration of online transaction offline services, first online payment, and then offline to enjoy the service.
At present, O2O is widely praised by merchants and enterprises as a new promotion model. In fact, a few years ago, O2O was purely stuck in a concept. This model has developed so rapidly, mainly because it combines the advantages of low-cost communication of e-commerce channels, and combines the advantages of traditional channel services and experiences.
Therefore, some people in the industry predict that the O2O model of online shopping, offline experience, and distribution installation services is likely to become a dominant model for the future development of LED e-commerce. And Laiwei Optoelectronics, Chau Ming Hanyuan and Other companies have taken the lead in enabling the O2O model.
Earlier, some insiders said that the rapid development of e-commerce has driven the prevalence of the experience economy. With the diversification of purchase forms, consumers will no longer be satisfied with a tedious single line or pure line consumption. While O2O has opened up online and offline transactions, it can also meet the needs of consumer user experience stores, and O2O has thus continuously seized a higher share of the e-commerce market.
In fact, user experience has always been an effective way for businesses to attract consumers. With the improvement of the level of consumers, the demand for personalized consumption is also higher, and the people always hope that the goods can better reflect the taste of the individual. The O2O light experience is precisely the consumer psychology that captures consumers.
On the other hand, user demand will also promote innovation in enterprise products. Take Tmall, Jingdong and other shopping websites as an example. Each e-commerce platform has a platform for consumers to score and write comments. This platform also helps consumers to express their voices for a new batch of consumers. It is a two-pronged approach to further understand the consumer psychology of consumers in order to carry out corresponding product innovations.
Although O2O combines the advantages of both online and offline transactions, its construction is not a one-off process as a relatively new trading model.
“I believe that O2O should be a cooperative project, and we need to unite dealers, suppliers, business operations teams, and even investment institutions and government agencies. The formation of dealers to contribute sales ideas and market feedback, suppliers to ensure product supply, The enterprise operation team is responsible for the overall operation and brand building, the investment institutions provide financial support, and the government is responsible for the macro-control and policy support cooperation methods. Only in this way can we effectively avoid their weaknesses and shortcomings and achieve a win-win situation.†Guangzhou Kasman Lighting Products Manager Gu Baoqiang told reporters.
Strong business strength is the foundation of O2O. On the other hand, many e-commerce tycoons who have already been attacked by O2O believe that the core competitiveness of O2O depends on the ability to operate offline. According to relevant industry insiders, if the offline membership system is not perfect, retail companies may not be able to use Internet marketing. Conversely, the satisfaction of offline lean services translates into online traffic and conversion rates that can grow geometrically.
For the main players of O2O, how do companies view the O2O model? And in the O2O environment, how to integrate user experience and enterprise innovation perfectly? Does the mobile Internet era have any impact on O2O?
The 11th High-tech LED Industry Summit Forum with the theme of “Globalization and China Opportunities†will be held on June 10th at the Shangri-La Hotel, Pazhou, Guangzhou. In the afternoon, “LED Lighting Channel Marketing Transformation†will be held. The question will be answered one by one.
>>>Details: The 11th High-tech LED Industry Summit Forum 
The 11th Summit Forum: User Demand Leading Enterprise Innovation in the O2O Era
[Text / high-tech reporter Luo Shenghua] The price of offline products is too high, while online, consumers lack trust in products. At the moment, opening up the online and offline O2O seems to be a new hope to make up for the online and offline short board.