Qinshang Optoelectronics restarts the "investment for market" model

[Source: "High-tech LED Research Review" August issue Hu Yanling]

In the first half of this year, most of the LED listed companies' revenue and net profit indicators have experienced different degrees of decline, the performance of Qinshang Optoelectronics (002638.sz) is remarkable. The company's 2012 semi-annual results report released in the first half of the year showed that the operating income in the first half of the year was about 364 million yuan, an increase of 14.11%; the total profit was about 56.8 million yuan, an increase of 30.28%; the net profit attributable to shareholders of listed companies was about 4548. Ten thousand yuan, an increase of 18.16%.

However, the fly in the ointment is that most of the subsidiaries of Qinshang Optoelectronics have continued the loss situation of the previous year, and the amount of losses has further expanded. The data shows that 7 of the 8 wholly-owned and participating subsidiaries have losses; 8 of the 10 participating companies have lost money.

The purpose of these joint ventures was to obtain local LED orders using the joint venture's deep local government relations and market resources. However, according to the current performance, Qinshang Optoelectronics did not get much benefit.

"Considering the operating conditions of the subsidiaries and some uncontrollable risks, we are considering transforming these companies." Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics, told the reporter of "High-tech LED" that Qinshang Optoelectronics plans to be from some subsidiaries and shareholding companies. Withdrawals were turned into a member of the “factory incubation plan” launched earlier this year.

However, on August 11, Qinshang Optoelectronics announced that in order to expand the LED lighting business in Erdos and Inner Mongolia, the company and Ershisi City City Investment Optoelectronics Technology Co., Ltd. (hereinafter referred to as “Chengtou Optoelectronics”) . Qinshang Optoelectronics holds 30% of the shares.

"Qin Shang Optoelectronics still can't get rid of the investment-for-market business model. This is a local policy issue." An industry insider pointed out that to get the local government's municipal LED lighting orders, you must invest locally, which is a Chinese characteristic.

Folding Shandong Jinyuan

On August 22, Qinshang Optoelectronics announced that in order to adapt to the latest situation of the domestic LED lighting terminal application market and optimize the company's market layout in the country, Qinshang Optoelectronics intends to hold 65% equity of Shandong Jinyuanqin Shangguang Co., Ltd. by agreement. All of them were transferred to the natural person, Hao Dejin, at a transfer price of RMB 13 million.

The data shows that Shandong Jinyuan registered capital of 20 million yuan. Among them, Qinshang Optoelectronics invested 13 million yuan, accounting for 65%. Last year, Shandong Jinyuan only realized operating income of RMB 6,180,900, net profit of RMB -2,502,100, and net cash flow from operating activities was only RMB 1,048,800. In the first five months of this year, operating income fell to 1,084,200 yuan. This may have laid the foundation for the retreat of Qinshang Optoelectronics.

Qinshang Optoelectronics believes that this equity transfer is a decision made from the actual production and operation of the company. Shandong Jinyuan has been in a state of slight loss. In order to reduce the investment risk, Qinshang Optoelectronics agreed to the equity transfer and all of them withdrew from the investment in Shandong Jinyuan. Shandong Jinyuan is by no means a case. Zhu Bingzhong revealed that according to the company's plan, Qinshang Optoelectronics will gradually withdraw from these loss-making subsidiaries and shareholding companies, and continue to assist its local development with the factory incubation model.

“The advantage of this is that these companies will no longer use the brand of “Qin Shang Optoelectronics” and will not affect the brand of the company.” Zhu Bingzhong admits that some joint venture companies often appear after receiving orders in the name of Qinshang Optoelectronics. Private operation. When there is a problem with the quality of the product, the customer first thinks of the problem of the parent company, which has caused damage to the brand reputation of Qinshang Optoelectronics.

It is reported that the "factory incubation plan" is Qinshang Optoelectronics does not participate in shares, does not control, in the form of paid services to the company's more than 10 years of successful exploration of experience and technology research and development design platform, large-scale production capacity, business model and market operation experience and cooperation Business sharing. At the same time, Qinshang Optoelectronics provides partners with a “service package” to meet different needs and a one-stop service covering factory construction, enterprise operation, marketing, brand building and capital operation.

"Can you become part of the 'factory incubation plan' depends on the subsequent processing situation. Each company is handled on a case-by-case basis and will not be across the board." Zhu Bingzhong revealed that after the company withdraws its capital from Shandong Jinyuan, it does not rule out that it may become diligent. Part of the photovoltaic "factory incubation plan".

At the same time, Qinshang Optoelectronics is also stepping up some of the high-quality resources of the merger.

On August 31, Qinshang Optoelectronics issued a supplementary announcement on the transfer of the shares of Guangzhou Qinshang and its capital increase. The company originally held 90% of the shares of Guangzhou Qinshang. After the transfer is completed, the company will hold 100% of Guangzhou Qinqin. At the same time, the company intends to increase its capital to Guangzhou Qin with its own funds, increasing its registered capital from RMB 56 million to RMB 210 million.

Guangzhou Qinshang is a subsidiary of Qinshang Optoelectronics in Guangzhou, which was established in May 2011. According to financial data, after the establishment of Guangzhou Qinshang, the operating conditions were normal. In the first quarter of this year, Guangzhou Qinshang’s operating income was only 0.91 million yuan, a loss of 360,000 yuan; and last year, Guangzhou Qinshang’s operating income was only 29,800 yuan. The loss was 435,300 yuan.

Qinshang Optoelectronics said that the competition in the LED lighting market in Guangzhou is extremely fierce. In order to improve the overall competitiveness of Qinshang Optoelectronics in the Guangzhou area, it is decided that the listed company will fully hold Guangzhou Qinshang to enhance the qualification and market competition of Guangzhou Qinshang. ability.

A securities analyst who has long been concerned about Qinshang Optoelectronics said that once it is withdrawn, it will actually strip the company's non-quality assets and enhance its competitiveness and profitability. Full-funded holdings mean laying the foundation for Qinshang Optoelectronics to strive for a larger market share in the market. In a sense, it is in line with the company's long-term development strategy.

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